Website Analytics Set-up & Auditing
Getting your analytics implementations on your website right from the start can be one of the most important actions you take on your website, even more important than your SEO efforts. Better data analysis and measurement enables key stakeholders within a business to make decisions and base communications on trustworthy, accurate data alongside clear to understand customised reporting.
Whether it be Google Analytics, Google Analytics 360, Yandex Metrika or Search Console – misleading or inaccurate data can lead to poor business decison making.
Every website and business has different data at its disposal that can be used asynchronously or combined to create useful insights. Through consultancy and a clean approach to reporting, I can help you see clearly and make informed decisions based on fact, not fiction.
Google Analytics Auditing
I come across a lot of Google Analytics installations that are either incorrect, don’t track any goals or have been altered with custom configurations by people not knowing what they’re doing.
A lot of businesses rely on Google Analytics as the primary source of reporting on SEO, PPC, Social and other marketing activities, so an incorrect configuration could seriously impact business decisions.
Through a thorough auditing process, the existing Google Analytics implementation (or even a new implementation) can be installed correctly to ensure accurate, useful data.
Yandex Metrica is an extremely powerful and useful website analytics platform that can be used either in conjunction with, or as an alternative to Google Analytics.
I gave a talk about Yandex Metrica at MeasureCamp London in 2017, showing how it’s interactive reporting visuals, bot reporting, heat map and confetti map reporting can assist and help webmasters (and digital marketers) make key decisions around their website without the need for a other third party solutions.
I run Yandex Metrica across a number of websites targeting various countries and audiences.