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As a small to medium sized travel company, you don’t often have the same internal resources or marketing budgets as some of the much bigger players in the market.

Blog content is just one type of content required by websites in the travel sector to both increase brand visibility and target prospective customers.

In my big SEO Travel Marketing Guide I’ve written about how to perform keyword research for the travel sector, as well as how to form content pieces.

How To Write A Blog Post Effectively

In summary, the best way to go about writing a blog post is to follow a simple 5 step plan, this isn’t new or groundbreaking, but WordStream summarise it perfectly:

  1. Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts.
  2. Craft a headline that is both informative and will capture readers’ attentions.
  3. Write your post, either writing a draft in a single session or gradually word on parts of it.
  4. Use images to enhance your post, improve its flow, add humor, and explain complex topics.
  5. Edit your blog post. Make sure to avoid repetition, read your post aloud to check its flow, have someone else read it and provide feedback, keep sentences and paragraphs short, don’t be a perfectionist, don’t be afraid to cut out text or adapt your writing last minute.

You can also read this blog post from Stacking Benjamins on how to write a 1,000 blog post in twenty minutes.

134 Content Ideas For Travel Companies

Below is a comprehensive list of 134 content ideas for blog posts and social content pieces that can be leveraged for your travel website.

As always, it’s important to link internally to other related content pieces — as well as through to commercial pages when and where appropriate.

  1. X Tips To An Incredible Travel Experience
  2. X Tour Operators In [Location]
  3. XX Best Beaches To Visit In [Country]
  4. Guide: Travelling Through [Location] In X Days
  5. Best Guide Books To Buy For [Location]
  6. Booking Tips To Get The Best Hotel Rates
  7. X Tips To Choose A Hotel For Your Trip
  8. Local Legends In [Location]
  9. How to See [Location] On A Budget
  10. X Tour Operators In [Location]
  11. Which City is Perfect for You?
  12. Visiting X on a budget
  13. X Functions Of Tour Operators
  14. [Airline] Strike – Does it Effect You?
  15. How Tour Operators Work With Travel Agents
  16. An Interview With A Hotel Management
  17. XX Great Hotels For A Great Honeymoon Experience In [Country]
  18. How To Travel Safely In [Location]
  19. Travel Agency Tour Packages
  20. XX Top Cities To Visit In [Continent]
  21. Tour Operators From [Location] To [Location]
  22. Great Things To See In [Location] Ahead Of Your Tour
  23. How To Have A Memorable Adventure In [Location]
  24. Customer Testimonials & Stories
  25. Review Of A Weekend In [Location]
  26. Best Restaurants Near [Hotel] For Vegetarians & Vegans
  27. Travel Agencies And Their Payment Options
  28. International Tour Operators Near [Location]
  29. XX Best Surfing Locations
  30. Which is Your Perfect Travel Destination?
  31. XX Best Beaches To Visit In [Country]
  32. Pros And Cons Of Visiting Africa
  33. What You Need To Know Before Touring [Attraction]
  34. X Facts About [Location]
  35. What To Expect From The Hotel Menu
  36. Top X Tour Operators In [Location]
  37. A Photo Diary Of A Visit To [Location]
  38. Best Restaurants Near [Hotel] For Vegetarians & Vegans
  39. X Great Things To Do Near [Hotel] For Families
  40. Guide: Travelling Through Asia In X Days
  41. Great Things To See In [Location] After Your Tour Has Finished
  42. The Lowdown On A Stay At [Hotel/Resort]
  43. Hidden Gems To Look For On A Tour Of [Location/Attraction]
  44. X Things To Do During The Summer In [Location]
  45. How To Travel With Low Budget
  46. Review Of A Weekend In [Location]
  47. Top X Most Romantic Places In [Location]
  48. How to Save Money on a Round the World Trip
  49. XX Sights You Need To See In [City / Country]
  50. How To Book A Last Minute Tour Of [Location]
  51. 50 Things Not to Miss in X
  52. Can Travel Agents Get Better Deals?
  53. XX Great Hotels For A Great Honeymoon Experience In [Country]
  54. How To Book A Last Minute Tour Of [Location]
  55. Tour Operators From [Location] To [Location]
  56. What Insurance Do Tour Operators Need?
  57. Top Tips For Nervous Flyers
  58. Self-Care Tips Staying Fit And Healthy On The Road
  59. What Is Tour Operators Margin Scheme?
  60. Top X Most Romantic Places In [Location]
  61. List Of Traditional Recipes In [Location]
  62. How To Save Money While On The Road
  63. How To Book A Last Minute Tour Of [Location]
  64. List Of Domestic Tour Operators In [Location]
  65. Side Attractions In [Location]
  66. What Type of Traveller Are you?
  67. The Lowdown On A Stay At [Hotel/Resort]
  68. Travel Agencies And Their Payment Options
  69. Travel Agencies And Their Payment Options
  70. Questions To Ask When Choosing A Tour Operator
  71. The Best Festivals In [Location]
  72. Our Recommendations for the Perfect 2 Weeks in Thailand
  73. The Perfect Travel Destination
  74. A Guide To Local Cuisines & Spirits
  75. The Perfect Travel Destination
  76. Which is Your Perfect Travel Destination?
  77. Top Restaurants in X
  78. X vs X – Which Do You Prefer?
  79. [Airline] Strike – Does it Effect You?
  80. International Tour Operators Near [Location]
  81. How Will Brexit Affect Tours Of [Location]
  82. XX Top Cities To Visit In [Continent]
  83. My Favourite Hotel Food/Drinks
  84. How to Save Money on a Round the World Trip
  85. My Travel Experience (a personal anecdote of a great travel experience)
  86. How To Save Money While On The Road
  87. What Type of Traveller Are you?
  88. Booking Tips To Get The Best Hotel Rates
  89. How To Have A Memorable Adventure In [Location]
  90. Hotel Menu Items
  91. X Wonderful Places To Visit In [Year]
  92. How To Know You Can Trust Your Tour Operator
  93. Best Restaurants Near [Hotel] For Families
  94. Average Income Of A Tour Operator
  95. Average Income Of A Tour Operator
  96. Best Restaurants Near [Hotel] For Vegetarians & Vegans
  97. How Tour Operators Work With Travel Agents
  98. Guide: Travelling Through Asia In X Days
  99. Ultimate Guide To [Location]
  100. XX Best Beaches To Visit In [Country]
  101. X Hours In [Location]
  102. Hotel Menu Items
  103. Which is Your Perfect Travel Destination?
  104. Top X Bars In [Location]
  105. Hidden Gems To Look For On A Tour Of [Location/Attraction]
  106. XX Tips To Stay Safe Backpacking Around [Country / Continent]
  107. Top X Bars In [Location]
  108. The Perfect Travel Destination
  109. [Airline] Strike – Does it Effect You?
  110. Pros And Cons Of Visiting Africa
  111. How To Travel Safely In [Location]
  112. XX Hours In [Location]
  113. [Brand’s] Guide To Planning An Awesome Vacation
  114. Great Things To See In [Location] Ahead Of Your Tour
  115. What Are The Best Tour Operators In [Location]
  116. XX Sights You Need To See In [City / Country]
  117. X Events In [Location]
  118. Top Attractions in X
  119. 10 Ways to Save Money on the Road
  120. Association Of Tour Operators In [Location]
  121. Guide: A [Location] City Break – Hour by Hour
  122. Important Phrases: Explaining Dietary Requirements In [Language]
  123. What Questions You Should Ask You Travel Agent Before Booking
  124. List Of Unique Attractions And Local Events In [Location]
  125. What You Need To Know Before Touring [Attraction]
  126. [Airline] Strike – Does it Effect You?
  127. How Will Brexit Affect Tours Of [Location]
  128. X Functions Of Tour Operators
  129. What Are The Best Tour Operators In [Location]
  130. Top X Most Romantic Places In [Location]
  131. Travel Agency Tour Packages
  132. How To Know You Can Trust Your Tour Operator
  133. Association Of Tour Operators In [Location]
  134. Top X Most Romantic Places In [Location]
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