How TF*IDF & LSI Optimisation Can Lead To Correlative Results

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Since the start of the year, and a turbulent Google algorithm, there has been increased fervor and need to reverse downward traffic trends brought on by the updates. Along with a large number of helpful and useful articles, there are also an equal number of poor articles and dated advice emerging in conversations across Twitter, …

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Riding The Core Broad Algorithm Update Rollercoaster

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On September 24th, 2019, Google released a broad core algorithm update (dubbed the September 2019 Core Update) – making it the third official algorithm update of 2019 and like all updates, brought forth a number of puzzles and challenges to solve. Whilst the greater core of the client sites I work on either saw the …

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Royal Link Seller Spam

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Link seller spam is nothing new, and will most likely exist and evolve for as long as the internet has a need for marketing. Unfortunately, it must work to a point – albeit to a low percentage, but I can imagine the volume and velocity that the emails are outreached in means that even at …

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37 Japanese Directory Websites For Domain Submission

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Directory Submission is a basic offsite SEO activity that helps to optimize your presence within a locale (whether it be reaffirming the business’s existence nationally, or for local SEO purposes). Traditionally, there are three types of Directory Submissions – two of which are worthwhile, and the other breaks Google’s guidelines. The worthwhile ones are where you …

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SEO in 2020

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In 2020 I think it’s time to move away from the one-size-fits-all approach once and for all, and stop chasing algorithms and the “must-have tactics”. Far too often I come across campaigns where people have tried to use a standard playbook in order to get a website to rank, without making considerations for the website …

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SEO Lies & False Promises To Land You On The Naughtly List

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In the wake of my Halloween SEO horror story blog posts, I reached out to the SEO community again but instead of the car crash stories, I wanted to hear some of the near misses they’ve had when being pitched to by SEOs, growth consultants, and business development salespeople. Of course, no one in the …

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YouTube SEO Strategy: How To Rank YouTube Videos & Content

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YouTube is fast moving away from being a UGC video paradise to a serious digital content and streaming powerhouse. With the introduction of YouTube original series, the opportunities created by Netflix for digital content streaming services are huge. A notable example of this is the Disney+ streaming service, which amassed 10 million subscribers within hours …

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Japan SEO: Understanding Yahoo!

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Currently, Yahoo! holds around one-fifth of the Japanese search engine market and failure to accommodate the search engine into your marketing strategy could lead to you missing out on potential targets. Yahoo! Japan was established a year after Yahoo! established prominence in the United States during the mid-90s, and came about when Softbank invested in …

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Content Marketing In Japan With Manga

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Japan is a very different market to the Western World, with different customs, beliefs, and traditions, and these have shaped behavior both online and offline. One of these jumps from Japanese culture into the online world is Anime and Manga. Moving from the realms of comic books through to TV, film, and video games – …

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How To Setup & Use Naver Blog

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Naver Blog launched in 2003 and is one of the most popular websites in the country (separate to Naver’s search product). As one of the original pioneers of UGC (user-generated content), Naver Blog has garnered a strong position over the years. For brands looking to enter to South Korean market, Naver Blog is an alien …

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