Japan SEO: Understanding Yahoo!

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Currently, Yahoo! holds around one-fifth of the Japanese search engine market and failure to accommodate the search engine into your marketing strategy could lead to you missing out on potential targets. Yahoo! Japan was established a year after Yahoo! established prominence in the United States during the mid-90s, and came about when Softbank invested in …

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Content Marketing In Japan With Manga

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Japan is a very different market to the Western World, with different customs, beliefs, and traditions, and these have shaped behavior both online and offline. One of these jumps from Japanese culture into the online world is Anime and Manga. Moving from the realms of comic books through to TV, film, and video games – …

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How To Setup & Use Naver Blog

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Naver Blog launched in 2003 and is one of the most popular websites in the country (separate to Naver’s search product). As one of the original pioneers of UGC (user-generated content), Naver Blog has garnered a strong position over the years. For brands looking to enter to South Korean market, Naver Blog is an alien …

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SEO Horror Stories: 2019 Local SEO Edition

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Local SEO is often wrought with horror stories and bad practices, with smaller outfits monopolizing local areas and markets with small business owners not knowing any different. And of course, we have the wonderful Stop Crap On The Map movement! Even this month I stayed in an independent hotel, where they had a website built …

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SEO Horror Stories: 2019 SaaS, FaaS & FinTech Edition

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Whether you’re in Silicon Valley, Silicon Hills, or a shared workspace – most SaaS and fintech companies have fallen foul of an SEO faux pas or received bad advice. This year’s Saas & Fintech SEO horror stories include classics such as “changing Hreflang and URLs killing off traffic from a whole region” and “adding all …

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SEO Horror Stories: 2019 iGaming & Online Betting Edition

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This year’s iGaming & Betting SEO horror stories include classics such as “Wanting to publish a new website with the old one live” and “not wanting to disavow links incase it highlighted to Google that bad links exist”. I’d like to say thank you to everyone who took time out to contribute to this post, and …

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SEO Horror Stories: 2019 YMYL SEO Edition

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This year’s YMYL SEO horror stories include classics such as “Removing written content from pages to improve load speed” and “only allowing one person to handle leads, and the agency then being blamed for lack of conversion”. I’d like to say thank you to everyone who took time out to contribute to this post, and for …

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SEO Horror Stories: 2019 Travel Industry Edition

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Travel is one of the most competitive verticals when it comes to digital marketing as a whole, so when we start to drill down into SEO and some of the horror stories that have unfolded over the years… It can be frightening. I’d like to thank everyone who has contributed to this Halloween horror story …

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SEO Horror Stories: 2019 eCommerce Edition

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This year’s eCommerce SEO horror stories include classics such as “They sold out of stock, so they turned off the website” and “they used to send bot traffic to their site to influence Google rank metrics”. I’d like to say thank you to everyone who took time out to contribute to this post, and for sharing …

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Schema for Monthly Subscription SaaS Products

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Structured data is becoming more important for SaaS companies (and all companies) in better educating Google’s AI in understanding products, services, and offerings. SaaS companies are no different but unlike a lot of transactional websites, the majority offer subscription based models and not single transactions. So how do you not structure this as Schema? Below …

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