Optimising For Naver: A Korean SEO Guide

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At one point in the not so distant past, the two dominant search engines were Naver and Daum, however Google has now taken place at the top of the tree. Depending on were you take data from, some sources claim that Google averages between 75 and 85 per cent of the South Korean search engine …

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I’m Speaking At The London Affiliate Conference 2019

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I’ve been invited to speak at the iGaming Business Affiliate conference in London. Being held at the London ExCel between the 6th and 9th of February. As part of the lightning SEO sessions, my talk titled Speak Up! SEO Strategies for Voice Search will aim to deliver some actionable advice for voice search optimisation, as well …

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Introducing The SEO Tetrahedron

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SEO, or Search Engine Optimisation, is the process of optimising a web application (website) for search engines as a service. Typically SEO is shown as three pillars; Technical, Off-site and On-page. You may have seen the below, and very popular SEO Venn Diagram that has been used a lot – but from what I can …

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Sloth Has Been Released To First Alpha Testers

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Since unveiling Sloth at TechSEO Boost 2018, we’ve had a number of sign-ups for updates on the open-source Cloudflare Worker code generator. Today, we’ve opened up Sloth to the first wave of Alpha testers with the functionality to implement: Redirects Hreflang AB Testing Log File Collection Security Headers All through configured Cloudflare Worker bundles. ⃟◈⃟⃟ …

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Why Are Chinese Website Designs So Different?

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One of the first talking points that comes up when I’m helping a brand expand into the Chinese organic search market is that of web design, and how much the typical Chinese website differs from a Western site. The common discussion points that always come up are: The website looking busy and cluttered Pages opening …

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Winner: TechSEO Boost 2018 Research Competition

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For the second TechSEO Boost, in association with Moz, the conference opened a call for research papers to show the most innovative studies currently going on in the world of technical SEO. Previously, I’ve written about being named as a finalist — but at the conference we were named as the winner of the research …

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Research Paper: Can Cloudflare Workers Solve Real Life SEO Problems?

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This article represents a write-up of our technical research paper, which won the TechSEO Boost 2018 Call For Research competition, alongside entries from 2018 Drum USA Search Personality of the Year Eric Enge, and French software company OVH. Over the past few years we’ve noticed an increasing trend of large brands being unable to implement …

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Lessons Baidu Baike Can Teach Us About SEO In China

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Baidu Baike literally translates as Baidu Encyclopaedia, and for all intents and purposes can be deemed as the Wikipedia equivalent for China. Baidu officially states that: Baidu Baike serves as an online encyclopaedia as well as information storage space for netizens. Baidu Baike entry for SEO (Search Engine Optimization) Like Wikipedia, users can register and make …

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Keyword Differences Between China, Taiwan & Hong Kong

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For an international SEO consultant, in my opinion, there is no greater challenge than taking a non-Chinese or APAC region business into the mainland Chinese market. There are a number of reasons for this; the differences in how online media is consumed and online behaviours, the language barrier and cultural nuances, and then there is …

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