When CDNs Go Down

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For a number of years now I’ve advocated the benefits of CDNs (Content Delivery Networks) and how they can be used for technical SEO – something we coined as edge SEO. Using CDNs for the benefit of SEO isn’t something new, it’s something a lot have us have been doing for a number of years. …

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How To Perform Ad Hoc SERP Checks With Python

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Being able to quickly check the search results of a query can be done in several ways. If you’re in a spot, however, and your Wifi/hotspot connection is very poor and you need to quickly check what ranks on page one for a specific query, being able to check ad hoc queries via Python can …

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Context Vectors & Site Architecture

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One of the greatest issues facing Google in the endeavour to accurately collect and categorise content on the internet is that there is no uniformity across the web. We all run different platforms, different stacks and display information in different ways aesthetically and within plain code (divs, tabs…). Google have noted this in patents and highlighted …

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How To Setup Naver Analytics

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When you’re competing for organic search users in South Korea, as well as having Naver Webmaster Tools setup it’s also important, in my opinion, to have Naver Analytics setup also – to run alongside your standard Google Analytics/Adobe Analytics accounts. Likewise in Russia, I advocate setting up both Yandex Webmaster Tools, as well as Yandex …

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Optimising The Effectiveness Of Time Sensitive & Event Content

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Search engine optimisation, or SEO, is often relegated to simply being about ranking content in high positions on Google for long periods of time as part of a sustained and ongoing campaign. Whilst this is mostly true, the same SEO techniques used for longevity can be adapted to create “short burst” campaigns with content to …

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How SEO Friendly Is 3DCart?

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Following on from my SEO review of EKM Powershop, a UK based e-commerce platform a small number of other e-commerce solutions have reached out to me asking for similar reviews. One such outreach was Anna from 3dcart. It’s worth going on record now to say that I haven’t received any payment or gifts in exchange …

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I’m Speaking At BrightonSEO 2019

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I’m very happy to announce that I’ve been invited to speak at September’s BrightonSEO conference! Following on from talking at TechSEO Boost 2018, in Boston Massachusetts, and winning the inaugural call for research award for our experimentations with serverless applications and practical SEO applications – I’m going to be explaining at BrightonSEO how CDNs and “edge …

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Creating & Managing Redirects on The Edge

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Being able to implement and manage redirects is pretty much considered a basic modern website management, and a necessary function in being able to manage websites, migrations, and even collaborations with other marketing channels. That being said, a lot of platforms (modern and legacy) don’t support redirect management for CMS users, meaning that what is …

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How Travel Companies Can Build Great FAQ Pages

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A great FAQ page can help any online business in a number of ways, yet they’re quite often neglected or seen as an after-thought. An FAQ page can act as a number of things and impact users at varying stages of their user-journey, as well as provide SEO benefits. Using the travel sector as an …

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134 Content Ideas For Travel Companies

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As a small to medium sized travel company, you don’t often have the same internal resources or marketing budgets as some of the much bigger players in the market. Blog content is just one type of content required by websites in the travel sector to both increase brand visibility and target prospective customers. In my …

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