Major Changes To Google’s Native Travel Products

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Google has been making SERP native products for the travel sector for a number of years now, and have been increasing both the reach and capabilities of the Hotels and Flights products in recent months – to address more user concerns. Whilst organic and paid search are important channels to all travel companies, Google whilst …

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Is CTR A Ranking Factor?

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CTR (click-through-rate) has received a lot of attention in recent months as more studies have shown both to support and disprove the hypothesis. On the public record, Google has stated they don’t use pogo-sticking as a ranking factor, which makes sense given how the modern user behaves on desktop and mobile. I have my own …

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How TF*IDF & LSI Optimisation Can Lead To Correlative Results

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The correlation v causation fallacy is something that in SEO we can’t get away from and is common in a lot of articles, ranking studies, and other guides. This is, in my opinion, driven by three key drivers: The need to show capabilities and ROI of SEO implementations performed by the consultant/agency The need to …

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Anticipating & Creating Content For Fast Changing User Intents Around Sports Events

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This article originally featured in the June/July publication of the iGB Affiliate iGaming magazine. Producing content around real-world sporting events in real-time is an almost endless task, and quite often you can’t define topics and content until short notice. This is where the sales message that content can be bundled together with other disciplines as …

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When CDNs Go Down

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For a number of years now I’ve advocated the benefits of CDNs (Content Delivery Networks) and how they can be used for technical SEO – something we coined as edge SEO. Using CDNs for the benefit of SEO isn’t something new, it’s something a lot have us have been doing for a number of years. …

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How To Perform Ad Hoc SERP Checks With Python

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Being able to quickly check the search results of a query can be done in several ways. If you’re in a spot, however, and your Wifi/hotspot connection is very poor and you need to quickly check what ranks on page one for a specific query, being able to check ad hoc queries via Python can …

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Context Vectors & Site Architecture

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One of the greatest issues facing Google in the endeavour to accurately collect and categorise content on the internet is that there is no uniformity across the web. We all run different platforms, different stacks and display information in different ways aesthetically and within plain code (divs, tabs…). Google have noted this in patents and highlighted …

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How To Setup Naver Analytics

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When you’re competing for organic search users in South Korea, as well as having Naver Webmaster Tools setup it’s also important, in my opinion, to have Naver Analytics setup also – to run alongside your standard Google Analytics/Adobe Analytics accounts. Likewise in Russia, I advocate setting up both Yandex Webmaster Tools, as well as Yandex …

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Optimising The Effectiveness Of Time Sensitive & Event Content

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Search engine optimisation, or SEO, is often relegated to simply being about ranking content in high positions on Google for long periods of time as part of a sustained and ongoing campaign. Whilst this is mostly true, the same SEO techniques used for longevity can be adapted to create “short burst” campaigns with content to …

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How SEO Friendly Is 3DCart?

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Following on from my SEO review of EKM Powershop, a UK based e-commerce platform a small number of other e-commerce solutions have reached out to me asking for similar reviews. One such outreach was Anna from 3dcart. It’s worth going on record now to say that I haven’t received any payment or gifts in exchange …

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