Understanding Salience For Better Keyword Classification

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Semantic search and entity optimisation are not new notions in SEO, however recent Google updates, patents and studies have brought them to the forefront of popular conversation. Throughout this post I’m going to explore how to research entities, what they mean and how they can be used to create better website structures. By website structures, …

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The Day A 301 Redirect Made The National Headlines

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The British Royal family live life through a camera lens, and have their every movements and actions both scrutinised, analysed, and even predicted. Sometimes this can lead to rabbit holes, and the birth of Harry and Meghan’s second child has again been met with wild fury and appetite – and in the publishers race to …

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The Basics Of Using SEO For Demand Generation

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It goes without saying that SEO can be used for nearly every kind of website, from news publishers, all the way through to ecommerce sites. One area where a strong SEO campaign can flourish however, is in lead generation. But where do you start preparing your SEO strategy for a lead generation website? Let’s take …

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Creating A Stronger Content Ecosystem For SaaS Websites

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I’ve been fortunate to work with a number of SaaS and tech companies over the years, ranging from UK based startups to billion-dollar tech unicorns in San Francisco. For the most part demand generation through SEO in the SaaS vertical isn’t all too dissimilar to general SEO best practices, but because of the varying audiences …

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Optimising for time sensitive (short burst) content

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Search engine optimisation, or SEO, is often relegated to simply being about ranking content in high positions on Google for long periods of time as part of a sustained and ongoing campaign. Whilst this is mostly true, the same SEO techniques used for longevity can be adapted to create “short burst” campaigns with content to …

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Lessons Baidu Baike Can Teach Us About SEO In China

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Baidu Baike literally translates as Baidu Encyclopaedia, and for all intents and purposes can be deemed as the Wikipedia equivalent for China. Baidu officially states that: Baidu Baike serves as an online encyclopaedia as well as information storage space for netizens. Like Wikipedia, users can register and make edits to articles within Baike, but they have …

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Entity Research for Travel Brands Using Google Image Search

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Entities have played a role within information retrieval for a long time, with Google improving and gearing efforts towards their recognition since the Hummingbird update, and being able to understand and optimise for entity based search will stand your travel brand in good stead for the coming months, and years. Google have invested a lot …

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How To Determine Crawl Budget

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We know that the number of pages that search engines crawl and index when they visit our client’s websites has correlation with their success in organic search, but is having a bigger crawl budget always better? Like everything with Google, I don’t think that the relationship between your websites crawl budget and ranking/SERP performance is 100% …

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3 Travel Marketing Trends Evolving In 2019 (& Beyond)

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A recent SmartInsights study has shown that 41 per cent of business travel and 60 per cent of leisure travel arrangements are made solely online, meaning that for the most part – the leisure travel industry and the classic high-street travel agent model has now been surpassed by the online market. This doesn’t necessarily mean …

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How to Fix Common Log File Mistakes Before Analysis

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As you’re probably aware, there is a wealth of information and benefit to be had from paying attention to and scrutinising your log files. That said, it’s important that the information provided by them is accurate, which means that you must be aware of subtle errors and mistakes that are easy to overlook. Ensure you …

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