Industry Focus: SEO For Safari Tour Operators

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In my career I’ve worked with more than 50 travel companies, ranging from global airlines to boutique turnkey trip operators. All of these experiences have given me great insight into the travel industry as a whole. Understanding the industry, and consumer behaviour within the travel industry is key in putting together a strategic travel SEO …

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TechSEO Boost: Call For Research Finalist

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I’m really pleased to announce that the research paper that we (the team at SALT.agency) have submitted as part TechSEO Boost’s call for research. We’ve been selected from the submissions alongside fellow SEO professionals, so the three finalists are: Eric Enge, Perficient (formerly Stone Temple Consulting), with the talk: Do Links Still Matter for SEO in …

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Introducing Hreflangchecker.com

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After a few months of coming up with an idea, the first phase of the idea has become a reality, hreflangchecker.com. Why do we need another Hreflang checker? Honestly… We don’t, there are some great ones out there, including this tool by Merkle, and the Dejan SEO Flang tool (I feel as though this tool has …

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37 SEO Horror Stories From The Frontlines

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SEO is an extremely active community, which is one of the best things about it – but because in theory, anyone with WiFi can offer SEO we tend to see some amazing advice being offered. I’ve reached out to the SEO community via Twitter, asking my fellow SEO experts to share some of the best …

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Featured: DeepCrawl’s Ultimate Guide To International SEO

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I’ve been featured in DeepCrawl’s Ultimate Guide To International SEO, both as a quoted contributor – and previous work from my Search Engine Journal articles included. DeepCrawl’s Ultimate Guide To International SEO (a 50 page monolith of knowledge). Download Your Copy Also featured in the guide are SEO experts Aleyda Solis, Eoghan Henn, Gianluca Fiorelli, Bill …

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How SEO Friendly Is EKM Powershop? A Technical Review

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TL:DR; EKM has some great potential and with some amends to it’s technical SEO capabilities, EKM can easily rival Shopify in my opinion for OOTB proficiency, from an SEO standpoint. However, like with a number of platforms there is a cap, and as a business you can cap out very quickly with EKM, so I’d …

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How Server Errors Affect Your SEO Performance

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Making sure that the pages of a website return the correct header status codes is pretty much on the basics checklist for any technical audit. The number of times I’ve had a webmaster gleefully tell me their website is free of 404 errors, only to find out the 404 page doesn’t return a 404 server …

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Low Budget SEO: Avoiding Package Deal Pitfalls

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SEO is a fantastic industry, and being a part of it’s community gives brings me great joy. However, SEO does have three major pitfalls; There are no industry regulations or code of practice for professionals; There is no governing body monitoring and accrediting industry professionals; The barriers of entry to the industry are extremely low. …

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