Customer Experience in the Age of the Aggregator

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In the age of the aggregator, the power of the consumer has never been greater, and brands simply can’t afford to enter the social realm and try to “play the game” by their own rules — whatever those are. There are reasons why I start my product searches on Amazon and not Google, reasons why …

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Is Online Marketing All It Takes To Build A Successful Brand?

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Today, we live in a world that relies on technology – especially the internet – a lot. For businesses of all shapes and sizes, the internet has become a vital resource and a crucial tool for running a successful venture. Of all the areas of business that the internet has had an impact on, there’s …

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