Anticipating & Creating Content For Fast Changing User Intents Around Sports Events

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This article originally featured in the June/July publication of the iGB Affiliate iGaming magazine. Producing content around real-world sporting events in real-time is an almost endless task, and quite often you can’t define topics and content until short notice. This is where the sales message that content can be bundled together with other disciplines as …

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Optimising The Effectiveness Of Time Sensitive & Event Content

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Search engine optimisation, or SEO, is often relegated to simply being about ranking content in high positions on Google for long periods of time as part of a sustained and ongoing campaign. Whilst this is mostly true, the same SEO techniques used for longevity can be adapted to create “short burst” campaigns with content to …

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