Directory Submission is a basic offsite SEO activity that helps to optimize your presence within a locale (whether it be reaffirming the business’s existence nationally, or for local SEO purposes). Traditionally, there are three types of Directory Submissions – two of which are worthwhile, and the other breaks Google’s guidelines. The worthwhile ones are where you …
Currently, Yahoo! holds around one-fifth of the Japanese search engine market and failure to accommodate the search engine into your marketing strategy could lead to you missing out on potential targets. Yahoo! Japan was established a year after Yahoo! established prominence in the United States during the mid-90s, and came about when Softbank invested in …
Japan is a very different market to the Western World, with different customs, beliefs, and traditions, and these have shaped behavior both online and offline. One of these jumps from Japanese culture into the online world is Anime and Manga. Moving from the realms of comic books through to TV, film, and video games – …
Naver Blog launched in 2003 and is one of the most popular websites in the country (separate to Naver’s search product). As one of the original pioneers of UGC (user-generated content), Naver Blog has garnered a strong position over the years. For brands looking to enter to South Korean market, Naver Blog is an alien …
Presumably, if you are interested in advertising on Naver, you are at least exploring the option of a global marketing campaign. You may have even started down that path. There are certainly benefits to doing so. For one thing, 96% of the world’s customers live outside of the United States. In addition to this, if …
When you’re competing for organic search users in South Korea, as well as having Naver Webmaster Tools setup it’s also important, in my opinion, to have Naver Analytics setup also – to run alongside your standard Google Analytics/Adobe Analytics accounts. Likewise in Russia, I advocate setting up both Yandex Webmaster Tools, as well as Yandex …