Being on WordPress, there are a number of ways in which I can implement Hreflang through plugins, easily. The two market leaders for WordPress being PolyLang and WPML, but not everyone (and every platform) has it so easy, and for a number of online businesses there can be a number of obstacles and development issues …
Baidu Baike literally translates as Baidu Encyclopaedia, and for all intents and purposes can be deemed as the Wikipedia equivalent for China. Baidu officially states that: Baidu Baike serves as an online encyclopaedia as well as information storage space for netizens. Baidu Baike entry for SEO (Search Engine Optimization) Like Wikipedia, users can register and make …
For an international SEO consultant, in my opinion, there is no greater challenge than taking a non-Chinese or APAC region business into the mainland Chinese market. There are a number of reasons for this; the differences in how online media is consumed and online behaviours, the language barrier and cultural nuances, and then there is …
Having worked in SEO for a number of years, and having been able to work with some of the biggest brands from across the globe, I’ve experienced a few things. I’ve also read a lot of content, some good and some… Left me speechless. There is a lot of noise in the SEO community, and …
After a few months of coming up with an idea, the first phase of the idea has become a reality, hreflangchecker.com. Why do we need another Hreflang checker? Honestly… We don’t, there are some great ones out there, including this tool by Merkle, and the Dejan SEO Flang tool (I feel as though this tool has …
In Japan, Yahoo! is very much the dominant search engine. While the majority of SEO best practice for Google applies to Yahoo! it’s important to understand the differences between how users search in Japan, and how search engines behave in Japan compared to other countries. It’s also important to realise that Yahoo! Chiebukuro (Yahoo! 知恵袋) is very powerful …
With an approximate 70% share of the South Korean search market is Naver, and second to Naver is Daum. Neither of which resemble what we would probably class as traditional search engines, displaying traditional search engine results pages. Why South Korea? South Korea is the world’s 7th largest e-commerce market, and with a population similar …
A long, long time ago, in an era known as “the 90s” planning a trip was very different than it is today. Travel agents became the rules of the land, armed with their glossy brochures and commissioned insider deals. As far as travelers were concerned, it was hard to find an unbiased recommendation. Sure, there …
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] At SMX 2017, Google Switzerland’s Gary Illyes created food for thought and proposed that websites should produce content for other languages, especially if they can identify a content gap. Not every company operates internationally, and moving outside of non-English speaking territories can seem daunting. But what Gary Illyes is saying makes complete …