A Guide to Paid Advertising on Naver

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Presumably, if you are interested in advertising on Naver, you are at least exploring the option of a global marketing campaign. You may have even started down that path. There are certainly benefits to doing so. For one thing, 96% of the world’s customers live outside of the United States. In addition to this, if …

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How To Setup Naver Analytics

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When you’re competing for organic search users in South Korea, as well as having Naver Webmaster Tools setup it’s also important, in my opinion, to have Naver Analytics setup also – to run alongside your standard Google Analytics/Adobe Analytics accounts. Likewise in Russia, I advocate setting up both Yandex Webmaster Tools, as well as Yandex …

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Lessons Baidu Baike Can Teach Us About SEO In China

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Baidu Baike literally translates as Baidu Encyclopaedia, and for all intents and purposes can be deemed as the Wikipedia equivalent for China. Baidu officially states that: Baidu Baike serves as an online encyclopaedia as well as information storage space for netizens. Like Wikipedia, users can register and make edits to articles within Baike, but they have …

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Optimising For Naver: A Korean SEO Guide

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At one point in the not so distant past, the two dominant search engines were Naver and Daum, however Google has now taken place at the top of the tree. Depending on were you take data from, some sources claim that Google averages between 75 and 85 per cent of the South Korean search engine …

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Why Are Chinese Website Designs So Different?

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One of the first talking points that comes up when I’m helping a brand expand into the Chinese organic search market is that of web design, and how much the typical Chinese website differs from a Western site. The common discussion points that always come up are: The website looking busy and cluttered Pages opening …

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Keyword Differences Between China, Taiwan & Hong Kong

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For an international SEO consultant, in my opinion, there is no greater challenge than taking a non-Chinese or APAC region business into the mainland Chinese market. There are a number of reasons for this; the differences in how online media is consumed and online behaviours, the language barrier and cultural nuances, and then there is …

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Introducing Hreflangchecker.com

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After a few months of coming up with an idea, the first phase of the idea has become a reality, hreflangchecker.com. Why do we need another Hreflang checker? Honestly… We don’t, there are some great ones out there, including this tool by Merkle, and the Dejan SEO Flang tool (I feel as though this tool has …

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SEO In Japan: A Guide To Japanese Organic Search

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In Japan, Yahoo! is very much the dominant search engine. While the majority of SEO best practice for Google applies to Yahoo! it’s important to understand the differences between how users search in Japan, and how search engines behave in Japan compared to other countries. It’s also important to realise that Yahoo! Chiebukuro (Yahoo! 知恵袋) is very powerful …

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