Currently, Yahoo! holds around one-fifth of the Japanese search engine market and failure to accommodate the search engine into your marketing strategy could lead to you missing out on potential targets. Yahoo! Japan was established a year after Yahoo! established prominence in the United States during the mid-90s, and came about when Softbank invested in …
Japan is a very different market to the Western World, with different customs, beliefs, and traditions, and these have shaped behavior both online and offline. One of these jumps from Japanese culture into the online world is Anime and Manga. Moving from the realms of comic books through to TV, film, and video games – …
Naver Blog launched in 2003 and is one of the most popular websites in the country (separate to Naver’s search product). As one of the original pioneers of UGC (user-generated content), Naver Blog has garnered a strong position over the years. For brands looking to enter to South Korean market, Naver Blog is an alien …
Presumably, if you are interested in advertising on Naver, you are at least exploring the option of a global marketing campaign. You may have even started down that path. There are certainly benefits to doing so. For one thing, 96% of the world’s customers live outside of the United States. In addition to this, if …
When you’re competing for organic search users in South Korea, as well as having Naver Webmaster Tools setup it’s also important, in my opinion, to have Naver Analytics setup also – to run alongside your standard Google Analytics/Adobe Analytics accounts. Likewise in Russia, I advocate setting up both Yandex Webmaster Tools, as well as Yandex …
Baidu Baike literally translates as Baidu Encyclopaedia, and for all intents and purposes can be deemed as the Wikipedia equivalent for China. Baidu officially states that: Baidu Baike serves as an online encyclopaedia as well as information storage space for netizens. Like Wikipedia, users can register and make edits to articles within Baike, but they have …
Only in a small handful of locations is Google’s dominance as the lead search engine challenged to a meaningful extent, and of those such locations is South Korea. South Korea’s search landscape is complex, driven by technology and infrastructure enabling users to be more online and active, and these complexities mean that simply translating your …
One of the first talking points that comes up when I’m helping a brand expand into the Chinese organic search market is that of web design, and how much the typical Chinese website differs from a Western site. The common discussion points that always come up are: The website looking busy and cluttered Pages opening …
Being on WordPress, there are a number of ways in which I can implement Hreflang through plugins, easily. The two market leaders for WordPress being PolyLang and WPML, but not everyone (and every platform) has it so easy, and for a number of online businesses there can be a number of obstacles and development issues …
For an international SEO consultant, in my opinion, there is no greater challenge than taking a non-Chinese or APAC region business into the mainland Chinese market. There are a number of reasons for this; the differences in how online media is consumed and online behaviours, the language barrier and cultural nuances, and then there is …