Lessons Baidu Baike Can Teach Us About SEO In China

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Baidu Baike literally translates as Baidu Encyclopaedia, and for all intents and purposes can be deemed as the Wikipedia equivalent for China. Baidu officially states that: Baidu Baike serves as an online encyclopaedia as well as information storage space for netizens. Baidu Baike entry for SEO (Search Engine Optimization) Like Wikipedia, users can register and make …

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Differences Between China, Taiwan & Hong Kong

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For an international SEO consultant, in my opinion, there is no greater challenge than taking a non-Chinese or APAC region business into the mainland Chinese market. There are a number of reasons for this; the differences in how online media is consumed and online behaviours, the language barrier and cultural nuances, and then there is …

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Introducing Hreflangchecker.com

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After a few months of coming up with an idea, the first phase of the idea has become a reality, hreflangchecker.com. Why do we need another Hreflang checker? Honestly… We don’t, there are some great ones out there, including this tool by Merkle, and the Dejan SEO Flang tool (I feel as though this tool has …

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SEO In Japan: A Guide To Japanese Organic Search

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In Japan, Yahoo! is very much the dominant search engine. While the majority of SEO best practice for Google applies to Yahoo! it’s important to understand the differences between how users search in Japan, and how search engines behave in Japan compared to other countries. It’s also important to realise that Yahoo! Chiebukuro (Yahoo! 知恵袋) is very powerful …

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A Guide To SEO For Korea: Tackling Naver & Daum

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With an approximate 70% share of the South Korean search market is Naver, and second to Naver is Daum. Neither of which resemble what we would probably class as traditional search engines, displaying traditional search engine results pages. Why South Korea? South Korea is the world’s 7th largest e-commerce market, and with a population similar …

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Great TripAdvisor Tips for Travel Businesses & Hotels

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A long, long time ago, in an era known as “the 90s” planning a trip was very different than it is today. Travel agents became the rules of the land, armed with their glossy brochures and commissioned insider deals. As far as travelers were concerned, it was hard to find an unbiased recommendation. Sure, there …

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Go International With Your Content, Even If You’re Not International

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[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] At SMX 2017, Google Switzerland’s Gary Illyes created food for thought and proposed that websites should produce content for other languages, especially if they can identify a content gap. Not every company operates internationally, and moving outside of non-English speaking territories can seem daunting. But what Gary Illyes is saying makes complete …

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