For an international SEO consultant, in my opinion, there is no greater challenge than taking a non-Chinese or APAC region business into the mainland Chinese market. There are a number of reasons for this; the differences in how online media is consumed and online behaviours, the language barrier and cultural nuances, and then there is …
Having worked in SEO for a number of years, and having been able to work with some of the biggest brands from across the globe, I’ve experienced a few things. I’ve also read a lot of content, some good and some… Left me speechless. There is a lot of noise in the SEO community, and …
After a few months of coming up with an idea, the first phase of the idea has become a reality, hreflangchecker.com. Why do we need another Hreflang checker? Honestly… We don’t, there are some great ones out there, including this tool by Merkle, and the Dejan SEO Flang tool (I feel as though this tool has …
In Japan, Yahoo! is very much the dominant search engine. While the majority of SEO best practice for Google applies to Yahoo! it’s important to understand the differences between how users search in Japan, and how search engines behave in Japan compared to other countries. It’s also important to realise that Yahoo! Chiebukuro (Yahoo! 知恵袋) is very powerful …
A long, long time ago, in an era known as “the 90s” planning a trip was very different than it is today. Travel agents became the rules of the land, armed with their glossy brochures and commissioned insider deals. As far as travelers were concerned, it was hard to find an unbiased recommendation. Sure, there …