Schema Mark-Up For Travel Websites (Tours & Holidays)

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In a short guide I published back in 2018, I looked at some of the Schema options available for hotels, and I’ve received a lot of emails since then asking for advice on other structured data mark-up options for travel websites. It is worth noting at this point that schema is not a ranking factor, …

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How TF*IDF & LSI Optimisation Can Lead To Correlative Results

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Since the start of the year, and a turbulent Google algorithm, there has been increased fervor and need to reverse downward traffic trends brought on by the updates. Along with a large number of helpful and useful articles, there are also an equal number of poor articles and dated advice emerging in conversations across Twitter, …

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Is CTR A Ranking Factor?

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CTR (click-through-rate) has received a lot of attention in recent months as more studies have shown both to support and disprove the hypothesis. On the public record, Google has stated they don’t use pogo-sticking as a ranking factor, which makes sense given how the modern user behaves on desktop and mobile. I have my own …

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Context Vectors & Site Architecture

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One of the greatest issues facing Google in the endeavour to accurately collect and categorise content on the internet is that there is no uniformity across the web. We all run different platforms, different stacks and display information in different ways aesthetically and within plain code (divs, tabs…). Google have noted this in patents and highlighted …

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Entity Research for Travel Brands Using Google Image Search

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Entities have played a role within information retrieval for a long time, with Google improving and gearing efforts towards their recognition since the Hummingbird update, and being able to understand and optimise for entity based search will stand your travel brand in good stead for the coming months, and years. Google have invested a lot …

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How to Fix Common Log File Mistakes Before Analysis

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As you’re probably aware, there is a wealth of information and benefit to be had from paying attention to and scrutinising your log files. That said, it’s important that the information provided by them is accurate, which means that you must be aware of subtle errors and mistakes that are easy to overlook. Ensure you …

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Introducing The SEO Tetrahedron

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SEO, or Search Engine Optimisation, is the process of optimising a web application (website) for search engines as a service. Typically SEO is shown as three pillars; Technical, Off-site and On-page. You may have seen the below, and very popular SEO Venn Diagram that has been used a lot – but from what I can …

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Winner: TechSEO Boost 2018 Research Competition

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For the second TechSEO Boost, in association with Moz, the conference opened a call for research papers to show the most innovative studies currently going on in the world of technical SEO. Previously, I’ve written about being named as a finalist — but at the conference we were named as the winner of the research …

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Research Paper: Can Cloudflare Workers Solve Real Life SEO Problems?

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This article represents a write-up of our technical research paper, which won the TechSEO Boost 2018 Call For Research competition, alongside entries from 2018 Drum USA Search Personality of the Year Eric Enge, and French software company OVH. Over the past few years we’ve noticed an increasing trend of large brands being unable to implement …

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How SEO Friendly Is EKM Powershop? A Technical Review

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EKM has some great potential and with some amends to it’s technical SEO capabilities, EKM can easily rival Shopify in my opinion for OOTB proficiency, from an SEO standpoint. TL:DR; In my opinion, based on in-depth reviews and experience, there are better alternatives out there for an e-commerce website at this price bracket. Like with a …

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