How To Determine Crawl Budget

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We know that the number of pages that search engines crawl and index when they visit our client’s websites has correlation with their success in organic search, but is having a bigger crawl budget always better? Like everything with Google, I don’t think that the relationship between your websites crawl budget and ranking/SERP performance is 100% …

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How to Fix Common Log File Mistakes Before Analysis

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As you’re probably aware, there is a wealth of information and benefit to be had from paying attention to and scrutinising your log files. That said, it’s important that the information provided by them is accurate, which means that you must be aware of subtle errors and mistakes that are easy to overlook. Ensure you …

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Introducing The SEO Tetrahedron

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SEO, or Search Engine Optimisation, is the process of optimising a web application (website) for search engines as a service. Typically SEO is shown as three pillars; Technical, Off-site and On-page. You may have seen the below, and very popular SEO Venn Diagram that has been used a lot – but from what I can …

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Winner: TechSEO Boost 2018 Research Competition

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For the second TechSEO Boost, in association with Moz, the conference opened a call for research papers to show the most innovative studies currently going on in the world of technical SEO. Previously, I’ve written about being named as a finalist — but at the conference we were named as the winner of the research …

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Research Paper: Can Cloudflare Workers Solve Real Life SEO Problems?

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This article represents a write-up of our technical research paper, which won the TechSEO Boost 2018 Call For Research competition, alongside entries from 2018 Drum USA Search Personality of the Year Eric Enge, and French software company OVH. Over the past few years we’ve noticed an increasing trend of large brands being unable to implement …

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How SEO Friendly Is EKM Powershop? A Technical Review

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EKM has some great potential and with some amends to it’s technical SEO capabilities, EKM can easily rival Shopify in my opinion for OOTB proficiency, from an SEO standpoint. TL:DR; In my opinion, based on in-depth reviews and experience, there are better alternatives out there for an e-commerce website at this price bracket. Like with a …

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How Server Errors Affect Your SEO Performance

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Making sure that the pages of a website return the correct header status codes is pretty much on the basics checklist for any technical audit. The number of times I’ve had a webmaster gleefully tell me their website is free of 404 errors, only to find out the 404 page doesn’t return a 404 server …

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Understanding Correlation and Causation: We Should Never Have A Bad SEO Study

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One of the best things about working in SEO is the community, and that it’s so active and diverse. SEO studies and research pieces are also great, and help the industry evolve. There are however, a lot of SEO studies published that will all best intentions, make the mistake of confusing correlation with causation. Notably, …

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Magento vs Hybris: Which E-commerce Platform Is Best?

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Magento is one of the most popular e-commerce platforms in the world, with more than 250,000 active shops. One of Magento’s competitors, Hybris, is an open-channel cloud and SAP (Systems Applications and Products) platform. Use this Magento vs. Hybris platform comparison guide to find out which is right for you. Magento and Hybris are two …

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