Is CTR A Ranking Factor?

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CTR (click-through-rate) has received a lot of attention in recent months as more studies have shown both to support and disprove the hypothesis. On the public record, Google has stated they don’t use pogo-sticking as a ranking factor, which makes sense given how the modern user behaves on desktop and mobile. I have my own …

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How TF*IDF & LSI Optimisation Can Lead To Correlative Results

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The correlation v causation fallacy is something that in SEO we can’t get away from and is common in a lot of articles, ranking studies, and other guides. This is, in my opinion, driven by three key drivers: The need to show capabilities and ROI of SEO implementations performed by the consultant/agency The need to …

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When CDNs Go Down

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For a number of years now I’ve advocated the benefits of CDNs (Content Delivery Networks) and how they can be used for technical SEO – something we coined as edge SEO. Using CDNs for the benefit of SEO isn’t something new, it’s something a lot have us have been doing for a number of years. …

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How To Perform Ad Hoc SERP Checks With Python

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Being able to quickly check the search results of a query can be done in several ways. If you’re in a spot, however, and your Wifi/hotspot connection is very poor and you need to quickly check what ranks on page one for a specific query, being able to check ad hoc queries via Python can …

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Context Vectors & Site Architecture

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One of the greatest issues facing Google in the endeavour to accurately collect and categorise content on the internet is that there is no uniformity across the web. We all run different platforms, different stacks and display information in different ways aesthetically and within plain code (divs, tabs…). Google have noted this in patents and highlighted …

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How SEO Friendly Is 3DCart?

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Following on from my SEO review of EKM Powershop, a UK based e-commerce platform a small number of other e-commerce solutions have reached out to me asking for similar reviews. One such outreach was Anna from 3dcart. It’s worth going on record now to say that I haven’t received any payment or gifts in exchange …

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How To Determine Crawl Budget

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We know that the number of pages that search engines crawl and index when they visit our client’s websites has correlation with their success in organic search, but is having a bigger crawl budget always better? Like everything with Google, I don’t think that the relationship between your websites crawl budget and ranking/SERP performance is 100% …

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How to Fix Common Log File Mistakes Before Analysis

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As you’re probably aware, there is a wealth of information and benefit to be had from paying attention to and scrutinising your log files. That said, it’s important that the information provided by them is accurate, which means that you must be aware of subtle errors and mistakes that are easy to overlook. Ensure you …

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Introducing The SEO Tetrahedron

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SEO, or Search Engine Optimisation, is the process of optimising a web application (website) for search engines as a service. Typically SEO is shown as three pillars; Technical, Off-site and On-page. You may have seen the below, and very popular SEO Venn Diagram that has been used a lot – but from what I can …

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Winner: TechSEO Boost 2018 Research Competition

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For the second TechSEO Boost, in association with Moz, the conference opened a call for research papers to show the most innovative studies currently going on in the world of technical SEO. Previously, I’ve written about being named as a finalist — but at the conference we were named as the winner of the research …

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