SEO, or Search Engine Optimisation, is the process of optimising a web application (website) for search engines as a service. Typically SEO is shown as three pillars; Technical, Off-site and On-page. You may have seen the below, and very popular SEO Venn Diagram that has been used a lot – but from what I can …
For the second TechSEO Boost, in association with Moz, the conference opened a call for research papers to show the most innovative studies currently going on in the world of technical SEO. Previously, I’ve written about being named as a finalist — but at the conference we were named as the winner of the research …
This article represents a write-up of our technical research paper, which won the TechSEO Boost 2018 Call For Research competition, alongside entries from 2018 Drum USA Search Personality of the Year Eric Enge, and French software company OVH. Over the past few years we’ve noticed an increasing trend of large brands being unable to implement …
Having worked in SEO for a number of years, and having been able to work with some of the biggest brands from across the globe, I’ve experienced a few things. I’ve also read a lot of content, some good and some… Left me speechless. There is a lot of noise in the SEO community, and …
EKM has some great potential and with some amends to it’s technical SEO capabilities, EKM can easily rival Shopify in my opinion for OOTB proficiency, from an SEO standpoint. However, like with a number of platforms there is a cap, and as a business you can cap out very quickly with EKM, so I’d go …
Making sure that the pages of a website return the correct header status codes is pretty much on the basics checklist for any technical audit. The number of times I’ve had a webmaster gleefully tell me their website is free of 404 errors, only to find out the 404 page doesn’t return a 404 server …
One of the best things about working in SEO is the community, and that it’s so active and diverse. SEO studies and research pieces are also great, and help the industry evolve. There are however, a lot of SEO studies published that will all best intentions, make the mistake of confusing correlation with causation. Notably, …
Magento is one of the most popular e-commerce platforms in the world, with more than 250,000 active shops. One of Magento’s competitors, Hybris, is an open-channel cloud and SAP (Systems Applications and Products) platform. Use this Magento vs. Hybris platform comparison guide to find out which is right for you. Magento and Hybris are two …
One of the fun challenges of international SEO is that we don’t all use the same Google. When we’re looking at, and optimising for different countries we tend to always look at competitors and the verticals we’re entering, and who Google is ranking – and then try and reverse engineer why. The question we don’t …
As a tour operator, having a solid digital marketing strategy should be a fundamental part of your business, taking into account channels such as organic search, paid, social (organic and paid, and email. Digital marketing however has become so blended with traditional marketing strategies that it is almost impossible for one to coexist without the …