Improving Total Blocking Time

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TBT (total blocking time) is a metric found when optimising page load speeds. The TBT for a given page is calculated by adding up the time that is spent blocked (waiting for the network to catch up before proceeding) and the time that is spent loading. A TBT score of 0 means that there was …

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Ways Search Engines (May) Use Entities

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Entities are search engine-relevant data points about a subject. They can be individuals, places, events, or objects. Examples: [Beth] is an entity; [Samsung] is an entity; [Taiwan earthquake] is an entity; [From Russia with love] is an entity. Entities are important to SEO for a number of reasons, and search engines may use them in …

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Is CTR A Ranking Factor?

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CTR (click-through-rate) has received a lot of attention in recent months as more studies have shown both to support and disprove the hypothesis. On the public record, Google has stated they don’t use pogo-sticking as a ranking factor, which makes sense given how the modern user behaves on desktop and mobile. I have my own …

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Context Vectors & Site Architecture

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One of the greatest issues facing Google in the endeavour to accurately collect and categorise content on the internet is that there is no uniformity across the web. We all run different platforms, different stacks and display information in different ways aesthetically and within plain code (divs, tabs…). Google have noted this in patentsĀ and highlighted …

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Entity Research for Travel Brands Using Google Image Search

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Entities have played a role within information retrieval for a long time, with Google improving and gearing efforts towards their recognition since the Hummingbird update, and being able to understand and optimise for entity based search will stand your travel brand in good stead for the coming months, and years. Google have invested a lot …

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