Travel Sector SEO Trends For 2024

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The year 2023 stands as a remarkable milestone in the history of global travel, marking a period of vigorous recovery and innovation. Following the unprecedented setbacks of the COVID-19 pandemic, the travel industry has not only bounced back but has also begun reshaping the landscape of consumer travel experiences, meaning our travel SEO strategies also …

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The Impact Of The September 2023 Helpful Content Update On Travel Blogs

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The September 2023 Helpful Content Update has caused a lot of stir in the SEO community, with some people feeling the update has been “overly harsh” and is accidentally penalizing genuine websites. What prompted this research was a Reddit thread, in which a travel blogger (a website 9 years old) reportedly lost 80% of their …

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How to Create Content Ideas for Your Travel Agency

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Content creation is an essential part of any successful business’s marketing strategy. It’s even more important for travel companies, as they must market both to potential customers and potential partners, such as hotels and airlines. As a travel agency, you must be creative in order to stand out from the competition and be seen by …

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Schema for Hotels & Travel Accommodations

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You’ve probably heard of Schema.org and its potential to boost your SEO. But what exactly is Schema.org, and how do you use it? In short, Schema.org tells search engines what kind of content is on your website. It provides additional information to help them understand the meaning of the page, which can help the page …

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SEO Horror Stories: 2019 Travel Industry Edition

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Travel is one of the most competitive verticals when it comes to digital marketing as a whole, so when we start to drill down into SEO and some of the horror stories that have unfolded over the years… It can be frightening. I’d like to thank everyone who has contributed to this Halloween horror story …

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The Big Guide To SEO For Travel Brands

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First Published February 2019 :: Last Updated August 2023 The travel industry is one of the most competitive verticals globally, with a very low barrier to entry for a number of services and consumers actively searching for and visiting multiple sites to research their ideal holiday. I’ve been fortunate to work with some of the …

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