Entities have played a role within information retrieval for a long time, with Google improving and gearing efforts towards their recognition since the Hummingbird update, and being able to understand and optimise for entity based search will stand your travel brand in good stead for the coming months, and years. Google have invested a lot …
A recent SmartInsights study has shown that 41 per cent of business travel and 60 per cent of leisure travel arrangements are made solely online, meaning that for the most part – the leisure travel industry and the classic high-street travel agent model has now been surpassed by the online market. This doesn’t necessarily mean …
The travel industry is one of the most competitive verticals globally, with a very low barrier to entry for a number of services and consumers actively searching for and visiting multiple sites to research their ideal holiday. I’ve been fortunate to work with some of the biggest brands in the travel industry, ranging from airlines …
Towards the end of 2018 Google unveiled a new SERP (search engine results page) special content result block named Google Hotels. This is a prominent new feature has received criticism from a lot of people as Google continues to move away from being a pure search engine, to more of a web portal (a lot …
The travel industry is probably one of the most competitive industries in the world, this isn’t a secret. It’s also growing and worth billions globally, this again isn’t a secret. For hoteliers, resort operators, B&B owners, and hostels the online space is becoming more and more competitive with larger OTAs (online travel aggregators) dominating some …
In my career I’ve worked with more than 50 travel companies, ranging from global airlines to boutique turnkey trip operators. All of these experiences have given me great insight into the travel industry as a whole. Understanding the industry, and consumer behaviour within the travel industry is key in putting together a strategic travel SEO …
Structured data, also known commonly as schema mark-up, is a non-user facing code element that helps search engines better understand and interpret elements on your webpages, and how they satisfy user and query intents. The purpose of this article is to explore the best structured data implementations for hotel websites. Structured data of course is …
Utter the word TripAdvisor amongst travel and tourism professionals and you’ll get a mixed response, for some it has opened up new audiences – and for others… Caused endless headaches. The impact and power the TripAdvisor can have on the fortunes of a tourist destination, restaurant or hotel cannot be understated, and in 2017 alone …