Industry Focus: SEO For Safari Tour Operators

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In my career I’ve worked with more than 50 travel companies, ranging from global airlines to boutique turnkey trip operators. All of these experiences have given me great insight into the travel industry as a whole. Understanding the industry, and consumer behaviour within the travel industry is key in putting together a strategic travel SEO …

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A Hotel’s Guide To Using Structured Data

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Structured data, also known commonly as schema mark-up, is a non-user facing code element that helps search engines better understand and interpret elements on your webpages, and how they satisfy user and query intents. The purpose of this article is to explore the best structured data implementations for hotel websites. Structured data of course is …

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Why Hoteliers Can’t Ignore TripAdvisor

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Utter the word TripAdvisor amongst travel and tourism professionals and you’ll get a mixed response, for some it has opened up new audiences – and for others… Caused endless headaches. The impact and power the TripAdvisor can have on the fortunes of a tourist destination, restaurant or hotel cannot be understated, and in 2017 alone …

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