Google My Business Review Changes For Hotels, BnBs, & Resorts

Share
  • 0
  • 0

Google has had a strong involvement in the travel industry for a number of years now, including their own offerings and even offering a price change guarantee for flights, and in the same week that Google have announced changes in how they perceive websites to be handling reviews for “self-serving” purposes, they’ve made changes to …

Read more

Major Changes To Google’s Native Travel Products

Share
  • 0
  • 0

Google has been making SERP native products for the travel sector for a number of years now, and have been increasing both the reach and capabilities of the Hotels and Flights products in recent months – to address more user concerns. Whilst organic and paid search are important channels to all travel companies, Google whilst …

Read more

How Travel Companies Can Build Great FAQ Pages

Share
  • 0
  • 0

A great FAQ page can help any online business in a number of ways, yet they’re quite often neglected or seen as an after-thought. An FAQ page can act as a number of things and impact users at varying stages of their user-journey, as well as provide SEO benefits. Using the travel sector as an …

Read more

134 Content Ideas For Travel Companies

Share
  • 0
  • 0

As a small to medium sized travel company, you don’t often have the same internal resources or marketing budgets as some of the much bigger players in the market. Blog content is just one type of content required by websites in the travel sector to both increase brand visibility and target prospective customers. In my …

Read more

Entity Research for Travel Brands Using Google Image Search

Share
  • 0
  • 0

Entities have played a role within information retrieval for a long time, with Google improving and gearing efforts towards their recognition since the Hummingbird update, and being able to understand and optimise for entity based search will stand your travel brand in good stead for the coming months, and years. Google have invested a lot …

Read more

3 Travel Marketing Trends Evolving In 2019 (& Beyond)

Share
  • 0
  • 0

A recent SmartInsights study has shown that 41 per cent of business travel and 60 per cent of leisure travel arrangements are made solely online, meaning that for the most part – the leisure travel industry and the classic high-street travel agent model has now been surpassed by the online market. This doesn’t necessarily mean …

Read more

The Big SEO Travel Marketing Guide

Share
  • 0
  • 0

The travel industry is one of the most competitive verticals globally, with a very low barrier to entry for a number of services and consumers actively searching for and visiting multiple sites to research their ideal holiday. I’ve been fortunate to work with some of the biggest brands in the travel industry, ranging from airlines …

Read more

Introducing Google Hotels

Share
  • 0
  • 0

Towards the end of 2018 Google unveiled a new SERP (search engine results page) special content result block named Google Hotels. This is a prominent new feature has received criticism from a lot of people as Google continues to move away from being a pure search engine, to more of a web portal (a lot …

Read more

DIY Keyword Research For Hotels

Share
  • 0
  • 0

The travel industry is probably one of the most competitive industries in the world, this isn’t a secret. It’s also growing and worth billions globally, this again isn’t a secret. For hoteliers, resort operators, B&B owners, and hostels the online space is becoming more and more competitive with larger OTAs (online travel aggregators) dominating some …

Read more

An SEO Guide For Safari Tour Operators

Share
  • 0
  • 0

In my career I’ve worked with more than 50 travel companies, ranging from global airlines to boutique turnkey trip operators. All of these experiences have given me great insight into the travel industry as a whole. Understanding the industry, and consumer behaviour within the travel industry is key in putting together a strategic travel SEO …

Read more