Today, we live in a world that relies on technology – especially the internet – a lot. For businesses of all shapes and sizes, the internet has become a vital resource and a crucial tool for running a successful venture. Of all the areas of business that the internet has had an impact on, there’s no area that’s been more affected than marketing. Thanks to the rise of new technology, the marketing sector has expanded in ways that 20-years ago we couldn’t even dream of.
A lot of businesses now prefer to use digital marketing as a pose to traditional marketing. However, there is some debate over which method of marketing offers better results, as well as whether combining the two together is the key to success. So with that in mind, below we are going to explore whether digital marketing is all it takes to build a successful brand, or whether traditional marketing also has a role to play.
What does each form of marketing include?
Traditional marketing comprises of printed materials, such as newspapers, leaflets, brochures, business cards, and any other printed materials. It also includes the use of broadcast media, such as TV and radio advertisements. Whereas digital marketing is done solely online and comprises of things like content marketing, social media marketing, website banners and advertisements, Google ads, and video marketing – videos that are shared on social media in the hope that they go viral.
What are the pros of digital marketing?
One of the major pros of digital marketing is that often, it’s much more cost-effective than traditional marketing. This is because you’re not using as many materials, so you don’t have to cover the cost of things like paper and ink, for instance. Another pro of digital marketing is that it makes it much easier to build a rapport with your clients and potential clients because you are able to reply to any questions or queries much more quickly via social media.
In terms of benefits, another pro of digital marketing is that you are able to measure how far your campaigns are going, and what traffic your website is getting. Then there’s the fact that digital marketing can cater to various demographics.
What are the cons of digital marketing?
One of the cons of digital marketing is that running your campaigns can take up a lot of time – unless you opt to outsource the task, that is. Digital marketing can also take control out of your hands – once a photo or post is online; there’s no getting it back.
What are the pros of traditional marketing?
When it comes to traditional marketing, one of the pros is that it allows face to face communication, or at least, in some instances it does. Say, for instance, you run an estate agent’s business and hand out leaflets to market your business, you’re getting the chance to interact with potential customers, helping to build rapport. A lot of older people prefer traditional marketing to digital marketing because they’re not online, or aren’t confident using the internet.
What are the cons of traditional marketing?
A major con of traditional marketing is that it tend to be forced on people, as in they don’t ask to be handed a leaflet in the street or have a brochure pushed through their door. Because of this, it means that often, traditional marketing has a somewhat low response rate.
In terms of what works best, the truth is that it depends on your business and who your target audience is, as this impacts how effective each marketing method will be.