Senior SEO Consultant

  • 0
  • 0

Magento is one of the most popular e-commerce platforms in the world, with more than 250,000 active shops. One of Magento’s competitors, Hybris, is an open-channel cloud and SAP (Systems Applications and Products) platform. Use this Magento vs. Hybris platform comparison guide to find out which is right for you.

Magento and Hybris are two of the most popular, enterprise solutions for e-commerce websites globally.

Magento boasts more than 250,000 active installs, however Hybris, an open channel, cloud-based SAP (Systems, Applications and Products) platform is steadily rising in popularity, and some online vendors are torn between migrating from Magento to Magento 2 or abandon ship and develop a new home on Hybris.

Both come with SEO complications and issues out of the box and need modifications, but which one comes out on top in a straight shoot-out?

Magento vs Hybris: Pros & Cons

Magento Pros

  • Merchants are able to customize almost every element of their online storefront through Magento’s open-source code base and utilising more than 5,000 modules and add-ons.
  • Magento has strong community support with more than 150,000 developers and 300 Magento partners.
  • Magento offers the free “Community Edition”, which bears no upfront costs.

Magento Cons

Magento is not an easy platform for beginners, non-developers, or the non-tech savvy to use, there are however resources at hand to help, but you really do need experience developers and SEOs to get the best out of the platform.

Magento relies on third-party hosting and choosing a good host can often be tricky. This post covers all the details of how to identify the right web host for you.

Magento (and especially Magento 2) comes with a learning curve, and it can take a long time (in comparison to other platforms) to develop and launch.

Hybris Pros

  • Hybris is an omni-channel e-commerce solution, enabling merchants to maintain a product database across online and offline.
  • The PCM (Product Content Management) module enables merchants to provide better custom engagement and better customer experiences when looking at products.
  • The platform enables seamless business functionality through a central OMS (Order Management System).

Hybris Cons

  • Hybris integrations start at the $50k mark, which is one of the highest entry points for many enterprise level e-commerce platforms.
  • The Hybris community is still small and is not as developed as the majority of other support communities.
  • Native reporting and analytics features are lacklustre, and for many undermine the usability of Hybris on a day-to-day basis.

Magento vs Hybris: Comparisons

Taking into account the pros and cons of each platform, it’s now time to look at key considerations in greater detail.

How long does it take to develop a site on each platform?

Magento: Two weeks at a minimum, but can also be months to more than a year depending on unique needs of the merchant and the competency of the developers.

Hybris: This again varies drastically depending on unique needs and has similar lead times.

Winner: Draw

How do they stack up on price?

Magento: Magento does offer the free Community Edition, but other installs and versions range between $25,000 to $200,000.

Hybris: It’s quote based, but typically starts at $50k and goes up from there. There are up-front costs, so total costs will vary.

Winner: Magento

What are the top features of each platform?

Magento: Good analytics and reporting, simplified shopping cart, easily customisable design, good product management and a strong support community.

Hybris: Product management though catalogue, B2B and B2C management, agile charging models, SalesForce automation.

Winner: Magento

How developer are their support communities?

Magento: There are more than 250,000 users, help forums, 5,000+ third-party platform extensions, and more than 150,000 developers familiar with Magento. More than 30 integrations available, including eBay, Facebook, and Twitter.

Hybris: There are currently under 1,000 active users, forming a modest platform community. Integrations from Data Hub, ERP, CSV, ImpEx, and SAP CRM are available.

Winner: Magento

How customizable are the platforms?

Magento: Magento is highly flexible, giving merchants absolute control over the sales channel. Merchants can customize by knowing code, hiring a developer, or using Magento’s ready-made extensions.

Hyrbis: Hybris is also a robust system, so requires time and expertise to personalize. There is a multi-layered system with benefits and limitations for customization. Requires understanding of Model, Service, and Jalo tiers. Reasonable design flexibility with templates.

Winner: Magento (just)

Do the platform vendors offer support for merchants?

Magento: 24/7 phone support, live chat, email support, and a huge community forum.

Hybris: 24/7 email and phone support.

Winner: Magento

Magento vs Hybris: Which platform is best?

In my opinion, Magento. Due to its already established foundations it’s simply a better option, in my opinion, than Hybris which has a lot of room and opportunity to grow, develop its community and become a real player in the enterprise e-commerce market.


  • 0
  • 0