Today, I am talking virtually (a hybrid of live and pre-recorded) and SEO Camp Paris, covering the topic of optimising for Google Discover (in the most actionable way I can present the information).
You can find my slides below, as well as links to all of the resources I mention, elude to, use data from…
Links & Resources
The below resources are those I used as part of my talk, and I also believe are worth reading as you form and pursue your Google Discover strategy:
- Google – don’t rely on Discover as a traffic source: https://twitter.com/methode/status/1192906838804582400
- Core updates & Google Discover: https://webmasters.googleblog.com/2019/08/core-updates.html
- Google’s Discover documentation: https://developers.google.com/search/docs/advanced/mobile/google-discover
- Tracking Discover in GA (Valentin Pletzer): https://valentin.app/discover-tracking.html
- Google Discover & Images (Brodie Clark) https://www.searchenginejournal.com/google-discover-case-study/355124/
- Image Entity Tags (Dan Taylor): https://dantaylor.online/blog/entity-research-for-travel-brands-using-google-image-search/
- Brodie Clark: Image thumbnail testing: https://twitter.com/brodieseo/status/1203634574619631619
- Google’s content policies: https://support.google.com/news/publisher-center/answer/6204050
- What it means to have good EAT (Lily Ray): https://www.pathinteractive.com/blog/seo/what-does-it-mean-to-have-good-e-a-t/
- Enabling Web Stories: https://developers.google.com/search/docs/guides/enable-web-stories
- Marie Haynes Search News You Can Use Podcast Ep. 156: https://www.youtube.com/watch?v=aT81H-R2x_A
- Manish Dudharejia – How to improve your EAT right now https://www.searchenginejournal.com/improve-google-eat-score/270711/
- Kevin Indig Internal linking based on business model: https://www.kevin-indig.com/the-best-internal-linking-structure-depends-on-your-business-model/
- Kevin Indig site structure weaknesses: https://www.oncrawl.com/technical-seo/site-structure-weaknesses/
- Ahref’s guide to creating evergreen content: https://ahrefs.com/blog/evergreen-content/