When it comes to machine learning and SEO, there have been a number of advancements in the past decade with Google getting a lot of publicity and praise for projects such as RankBrain, BERT, and SMITH. That being said, they are not the only search engine in the world making great strides in advancing machine …
When you’re operating in a global market, internationalization and localization are two key things to keep in mind. It’s important to make sure that your website is available in various languages and that it has the information people need according to their location. You also need to think about selling goods across different countries and …
Baidu Zhidao is a Chinese question and answer platform that has been active for ten years. It is actually the first website in China to be subject to an independent censorship check. It has over four hundred million registered users and it averages twenty-four million daily visits. In order to create content for Baidu Zhidao, …
Directory Submission is a basic offsite SEO activity that helps to optimize your presence within a locale (whether it be reaffirming the business’s existence nationally, or for local SEO purposes). Traditionally, there are three types of Directory Submissions – two of which are worthwhile, and the other breaks Google’s guidelines. The worthwhile ones are where you …
Currently, Yahoo! holds around one-fifth of the Japanese search engine market and failure to accommodate the search engine into your marketing strategy could lead to you missing out on potential targets. Yahoo! Japan was established a year after Yahoo! established prominence in the United States during the mid-90s, and came about when Softbank invested in …
Japan is a very different market to the Western World, with different customs, beliefs, and traditions, and these have shaped behavior both online and offline. One of these jumps from Japanese culture into the online world is Anime and Manga. Moving from the realms of comic books through to TV, film, and video games – …