Overview: The UK Cigar Consumer Market

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Whilst the UK Cigar segment is smaller than the US equivalent, it is still expected to yield an estimated $482.9m (£368.22m) worth of revenue in 2022. Whilst we’re making these comparisons to other markets, it’s worth noting that the German market is roughly twice the size of the UK, making it the second-largest market globally, …

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Marketing Examples: The Pokemon Value Proposition Pivot

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Evolving and changing the product offering to cater for different markets, changes in product perception, and even the commercial angle isn’t something to be afraid of. Taking risks is a lot easier when you’re smaller, but even when you have an audience, taking risks, making changes, and responding to market expectations and supposedly irrelevant factors …

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