Entities are search engine-relevant data points about a subject. They can be individuals, places, events, or objects. Examples: [Beth] is an entity; [Samsung] is an entity; [Taiwan earthquake] is an entity; [From Russia with love] is an entity. Entities are important to SEO for a number of reasons, and search engines may use them in …
In a short guide I published back in 2018, I looked at some of the Schema options available for hotels, and I’ve received a lot of emails since then asking for advice on other structured data mark-up options for travel websites. It is worth noting at this point that schema is not a ranking factor, …
CTR (click-through-rate) has received a lot of attention in recent months as more studies have shown both to support and disprove the hypothesis. On the public record, Google has stated they don’t use pogo-sticking as a ranking factor, which makes sense given how the modern user behaves on desktop and mobile. I have my own …
One of the greatest issues facing Google in the endeavour to accurately collect and categorise content on the internet is that there is no uniformity across the web. We all run different platforms, different stacks and display information in different ways aesthetically and within plain code (divs, tabs…). Google have noted this in patents and highlighted …
Entities have played a role within information retrieval for a long time, with Google improving and gearing efforts towards their recognition since the Hummingbird update, and being able to understand and optimise for entity based search will stand your travel brand in good stead for the coming months, and years. Google have invested a lot …
As you’re probably aware, there is a wealth of information and benefit to be had from paying attention to and scrutinising your log files. That said, it’s important that the information provided by them is accurate, which means that you must be aware of subtle errors and mistakes that are easy to overlook. Ensure you …