For any travel company to have a successful marketing campaign, you need a strategy that encompasses every aspect of the company. That means it should outline what marketing needs to be done on social media, in the blog content and offline promotions.
There are several factors to consider when creating a marketing strategy. For example, the cost of marketing. According to the Integrated Marketing Institute, it is in fact cheaper to reach people through social media compared to traditional offline channels such as print and television.
Another consideration is travel agency relationships. Many trip planners or travel specialists, they have already established a relationship with clients via phone calls or emails so it is easier to reach them via social media or blogs.
It’s important that you don’t miss out on opportunities to connect with your customers by taking advantage of social media channels such as Twitter and Facebook.
If you’re thinking about creating a marketing strategy for your travel business, here are some basic tips.
1. Know your target audience.
In the same way that you would identify who your customers are by using demographics, we can also use social media to find out who our clients’ followers are. Make a list of keywords related to travel on Twitter and Facebook and see who is connecting with the accounts that you follow. Look at how they are interacting with brands and notice how they use language in their posts. Also, look at how they comment on other people’s posts and check to see if what they have written is something that you can connect with.
2. Create a social media presence.
Make sure that you have set up your Twitter and Facebook accounts, or whichever channels that you intend to use, and make sure that they are connected with your website. You can also consider YouTube for your video content. If you’re connected to Google Analytics, then you can find out which posts are creating a lot of buzz and what kind of content works for your audience.
3. Create engaging content.
While it is true that some customers just want to make online transactions even when researching their trip planning or booking tools, the goal should be to create an emotional connection with the people who follow you on social media sites such as Facebook and Twitter.
The content you create should be about the experience of your customers and not just about selling products. Think about what your followers would like to read and share with others. For example, it’s a good idea to share an infographic that shows the most talked-about destination for 2022 or other travel predictions such as a list of world heritage sites or other travel-related facts and figures.
4. Monitor your brand reputation.
A good way to connect with potential clients is by posting content from your blog on social media pages for instance, you can post a blog article that highlights interesting destinations on Twitter or Facebook. This is a good tactic because it can increase your brand’s reach.
5. Offer discounts and promotions.
Promotions are very useful in connecting with customers who want to read about the latest deals as well as those who would like to take advantage of special offers and discounts that can be found online such as on the company’s website.