Specialist Travel SEO ConsultancySpecialist SEO and digital marketing consultancy and services, tailored for travel agencies, airlines, tour operators and affiliates.
Having worked with travel brands ranging from small to medium sized companies, to household and global travel brands – I’ve got the experience to help you create a wholly integrated travel marketing campaign, combining technical SEO expertise with competitive vertical analysis and insight.
Specialist Travel SEO
It’s often said that Google (and the other search engines) favours big brands in search results, but this isn’t strictly true.
Big travel brands and aggregators such as Thomson, Jet2 and Kuoni utilise large budgets on large omni-channel marketing campaigns. Through advertising on TV and other offline media means they’ve built up a brand gravitas, and as a result they’ve built the necessary signals of trust (backlinks, citations and natural online noise) to prove to the search engines that they have user value.
Generating these offsite signals is a part of SEO, but it’s not the be all and end all, and purchasing a few links on travel blogger websites might have some impact in very niche industries, but not in the grand scheme of things. A real SEO campaign for travel agencies is built on technical, content and strong outreach – not paid link building, it’s not 2010 anymore.
Some of the travel brands I’ve been fortunate to work with and consult over the years…
Why is travel SEO important?
The travel industry has seen great change since internet penetration and accessibility became more prominent in our lives. The traditional shopping on teletext or going to a local travel agency evolved into online shopping. This has both posed new challenges and opportunities for travel brands.
If you have a travel website, or blog, and you’re new to SEO and the digital scene, or looking to take your brand to the next level, it’s important that you understand why search engine optimisation is important to your travel business.
I’ve worked with:
- Tour operators
- Hoteliers and resorts
- Travel marketing affiliates
- Motorhome and RV rental companies
- Lettings and rentals (holiday cottages, canal boats, castles and party houses)
- Walking tour operators
- Airlines and holiday operators
- Tourist boards and visitor associations
- Travel insurance brokers and affiliates