I’ve worked with some of the biggest travel brands in the world, as well as some of the most specialist, boutique brands.
Big travel brands and aggregators such as Thomson, Jet2 and Kuoni utilise large budgets on large omni-channel marketing campaigns. Through advertising on TV and other offline media means they’ve built up a brand gravitas, and as a result they’ve built the necessary signals of trust (backlinks, citations and natural online noise) to prove to the search engines that they have user value.
Generating these offsite signals is a part of SEO, but it’s not the be all and end all, and purchasing a few links on travel blogger websites might have some impact in very niche industries, but not in the grand scheme of things. A real SEO campaign for travel agencies is built on technical, content and strong outreach – not paid link building, it’s not 2010 anymore.
Travel brands I’ve worked with
Having worked with travel brands ranging from small to medium sized companies, to household and global travel brands – I’ve got the experience to help you create a wholly integrated travel marketing campaign, combining technical SEO expertise with competitive vertical analysis and insight.
I’ve worked with travel brands, and have been trusted the world over to help grow organic traffic sustainably, and grow leads. Unfortunately due to NDAs, I can’t talk about every travel company I’ve worked with, but below are some examples of the variety of travel brand I’ve worked with:
- China Southern Airlines – Global airline, provided consultancy around best practice for implementing international SEO best practice (and hreflang), JS overlays based on user IP for better UX, etc, across their 144 alternate language versions.
- Overland Ireland – Irish tour operator, technical audit and advised on recommendations made by a previous SEO vendor. I helped them highlight a number of issues with their WordPress platform surrounding Mobile, Speed, and internal linking.
- Ski Lifts – Airport transfer company in Ski destinations, worked with their marketing team and provided market analysis across multiple European countries in helping identify demand around specific airports and ski resorts, as well as analysis of competition around key search phrases identified.
Case Study: French Cycling Holiday & Turnkey Trips Operator
Working with a French travel agency based in Gentilly, France, specialising in cycling tours and turnkey trips.
With a primary audience in France, the website was also available in English and German, they were struggling to gain traction in either Google UK or Google DE, despite great content and on-page optimisation and active link building on relevant travel sites.
Working with their development agency, based in Paris, we were able to implement Href lang tags correctly across the full website. The results within the UK market were almost instantaneous:
The websites /en/ subfolder began to rank in the top 100 overnight for key commercial phrases, and as Google processed further, both rankings and traffic increased.
Specialist Travel SEO
The travel industry has seen great change since internet penetration and accessibility became more prominent in our lives. The traditional shopping on teletext or going to a local travel agency evolved into online shopping. This has both posed new challenges and opportunities for travel brands.
If you have a travel website, or blog, and you’re new to SEO and the digital scene, or looking to take your brand to the next level, it’s important that you understand why search engine optimisation is important to your travel business.
SEO for Travel Agents & Tour Operators
Are you a travel agent, reseller or specialist tour operator with an online presence at the heart of your long term business strategy?
SEO cannot be sold in packages, and there is no one size fits all because every business is different, so an SEO professionals experience in the travel industry is vital in putting together a comprehensive strategy for sustained success.
With there being so many travel agencies and tour operators all trying to attract new clients who are looking for a professional and reliable service, it is really important that travel agents and tour operators looking to promote themselves online use an SEO company who are experts in helping to promote travel agency websites.
Are you interested in generated more leads/sales for your travel business through organic search? Talk to me today about how we can make that happen.