I'm an award winning SEO consultant, and international conference speaker.

Hello! My name is Dan and I’m an award winning SEO consultant and digital marketing strategist based in the United Kingdom. I was named in the Search Engine Journal Top 140 SEOs for 2018, by OnCrawl as one of the top 20 technical SEOs to follow in 2017, and I won the 2018 TechSEO Boost Research & Innovation Competition.

I work with SMEs and enterprise level businesses all over the world, ranging from tech and software companies based in San Francisco, to airport transfer companies in Mexico. I have extensive experience working in sectors such as travel, tech, as well as with international and local focused campaigns.

I’m equally comfortable with defining the ‘big picture’ and strategic direction for businesses online, as I am with rolling my sleeves up and performing audits and analysis.

Lecturing at Leeds Trinity University in 2017.

You may have read some of my articles in Search Engine Journal, Search Engine Watch, or Mogul News – or watched some of my expert webinars on SEMrush, Digital Marketing Radio and Digital Olympus. I’ve also been featured on the BBC.

I also deliver talks on international and technical SEO best practices at Department of International Trade events, at the Google Digital Garage, and I guest lecture at Leeds Trinity University.


SEO Consultancy

Are you tired of exhausted cookie cutter models and sweet-talking salesmen?

Over the years I’ve worked with hundreds of businesses as an SEO consultant, ranging from locksmiths in Leeds, to boutique luxury tour operators in Sri Lanka.

Google is not a finished product. It is constantly changing and evolving on a daily basis through tweaks and changes to the core algorithm, experiments, and the larger named algorithm changes.

Outside of algorithmic changes, Google also changes search results pages based on real world events and changing user behaviour, and expectations.

This is why modern SEO is more about just optimising for keywords.

Understanding and mapping the internal linking of a website is important for understanding crawl-ability, user paths, and how authority is passed around the website.
I have a proven track record of increasing high quality traffic from organic search to grow revenue through sales, and lead generation by helping businesses acquire users at various stages of their buying cycle.

I’ve also worked on a number of complex projects with other third party stakeholders, one example being:

  • The company HQ and marketing team based in New York
  • The development team based in London
  • The company IT team based in Austin

I have a highly personalised, in-depth & scalable approach towards organic search.

I’ve found that the “cookie cutter” model doesn’t work as no two situations are the same, and you need to fully assess a website and it’s position for you dive into a link building campaign, content, or event make large, whole-scale changes.