Creating A Stronger Content Ecosystem For SaaS Websites

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I’ve been fortunate to work with a number of SaaS and tech companies over the years, ranging from UK based startups to billion-dollar tech unicorns in San Francisco. For the most part demand generation through SEO in the SaaS vertical isn’t all too dissimilar to general SEO best practices, but because of the varying audiences …

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Optimising for time sensitive (short burst) content

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Search engine optimisation, or SEO, is often relegated to simply being about ranking content in high positions on Google for long periods of time as part of a sustained and ongoing campaign. Whilst this is mostly true, the same SEO techniques used for longevity can be adapted to create “short burst” campaigns with content to …

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Lessons Baidu Baike Can Teach Us About SEO In China

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Baidu Baike literally translates as Baidu Encyclopaedia, and for all intents and purposes can be deemed as the Wikipedia equivalent for China. Baidu officially states that: Baidu Baike serves as an online encyclopaedia as well as information storage space for netizens. Like Wikipedia, users can register and make edits to articles within Baike, but they have …

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Entity Research for Travel Brands Using Google Image Search

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Entities have played a role within information retrieval for a long time, with Google improving and gearing efforts towards their recognition since the Hummingbird update, and being able to understand and optimise for entity based search will stand your travel brand in good stead for the coming months, and years. Google have invested a lot …

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How To Determine Crawl Budget

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We know that the number of pages that search engines crawl and index when they visit our client’s websites has correlation with their success in organic search, but is having a bigger crawl budget always better? Like everything with Google, I don’t think that the relationship between your websites crawl budget and ranking/SERP performance is 100% …

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3 Travel Marketing Trends Evolving In 2019 (& Beyond)

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A recent SmartInsights study has shown that 41 per cent of business travel and 60 per cent of leisure travel arrangements are made solely online, meaning that for the most part – the leisure travel industry and the classic high-street travel agent model has now been surpassed by the online market. This doesn’t necessarily mean …

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How to Fix Common Log File Mistakes Before Analysis

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As you’re probably aware, there is a wealth of information and benefit to be had from paying attention to and scrutinising your log files. That said, it’s important that the information provided by them is accurate, which means that you must be aware of subtle errors and mistakes that are easy to overlook. Ensure you …

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A Responsible Conversation Around Edge SEO Issues

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We need to talk. Since I spoke about Edge SEO and Cloudflare Worker techniques at TechSEO Boost 2018, as well as my Edge SEO article in December, there has been a lot of conversation and excitement about what could be a new frontier if not only for SEO, but also for how we approach problem …

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I’m Speaking at Serverless London (March 2019)

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I’m speaking at Serverless London, alongside my good friend Igor (also lead developer on our pet project, Sloth) at Serverless London on March 7th. Talk abstract Legacy solutions and limited platforms make it hard to implement modern web best practises or new features. While Serverless technologies allow us to augment and improve existing solutions, they …

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Customer Experience in the Age of the Aggregator

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In the age of the aggregator, the power of the consumer has never been greater, and brands simply can’t afford to enter the social realm and try to “play the game” by their own rules — whatever those are. There are reasons why I start my product searches on Amazon and not Google, reasons why …

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