How to Fix Common Log File Mistakes Before Analysis

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As you’re probably aware, there is a wealth of information and benefit to be had from paying attention to and scrutinising your log files. That said, it’s important that the information provided by them is accurate, which means that you must be aware of subtle errors and mistakes that are easy to overlook. Ensure you …

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A Responsible Conversation Around Edge SEO Issues

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We need to talk. Since I spoke about Edge SEO and Cloudflare Worker techniques at TechSEO Boost 2018, as well as my Edge SEO article in December, there has been a lot of conversation and excitement about what could be a new frontier if not only for SEO, but also for how we approach problem …

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I’m Speaking at Serverless London (March 2019)

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I’m speaking at Serverless London, alongside my good friend Igor (also lead developer on our pet project, Sloth) at Serverless London on March 7th. Talk abstract Legacy solutions and limited platforms make it hard to implement modern web best practises or new features. While Serverless technologies allow us to augment and improve existing solutions, they …

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What is Machine Learning?

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It goes without saying that the term “machine learning” is something that is becoming increasingly common in the ever-evolving world of SEO. And that’s because machine learning is changing the way that SEO works, especially since the introduction of Rank Brain, Google’s machine learning algorithm that processes search results so that the search engine can …

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Can You Optimise For Google RankBrain?

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There’s a lot of articles out there talking about optimising your website for Google RankBrain, and some agencies have even dedicated money to “artificial intelligence optimisation” departments. Don’t get me wrong, understanding AI is one thing, optimising for it however is another (not a) thing altogether. Can you optimise for Google RankBrain, Machine Learning, and …

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Feature: BBC Radio Humberside, Hornsea School GMB Incident

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Over the weekend of February 2nd and 3rd Hornsea School and Language College fell victim to a student prank, where the unclaimed Google My Business listing was changed to read “Hornsea Prison & Hell on Earth”. This caused some uproar within the local community, as well as gaining international coverage in The Mirror, Independent Online, …

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The Ultimate SEO Travel Guidebook

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The travel industry is one of the most competitive verticals globally, with a very low barrier to entry for a number of services and consumers actively searching for and visiting multiple sites to research their ideal holiday. I’ve been fortunate to work with some of the biggest brands in the travel industry, ranging from airlines …

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DeepCrawl Webinar: SEO on the Edge

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I’m partnering with DeepCrawl on February 27th to deliver a webinar focusing on one of the newest advancements in SEO, SEO performed on the edge. Also known as Edge SEO, it is only possible due to advancements in serverless technology, which have opened up new possibilities for SEOs and developers to remove some of the …

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Introducing Google Hotels

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Towards the end of 2018 Google unveiled a new SERP (search engine results page) special content result block named Google Hotels. This is a prominent new feature has received criticism from a lot of people as Google continues to move away from being a pure search engine, to more of a web portal (a lot …

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DIY Keyword Research For Hotels

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The travel industry is probably one of the most competitive industries in the world, this isn’t a secret. It’s also growing and worth billions globally, this again isn’t a secret. For hoteliers, resort operators, B&B owners, and hostels the online space is becoming more and more competitive with larger OTAs (online travel aggregators) dominating some …

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