The Speed Index metric is the most basic and fundamental measurement of the performance of a website’s user experience. Google introduced this metric to help site owners track their mobile pages by using a star rating system: 5 stars for “above average,” 4 for “good,” 3 for “OK,” 2 stars for “underperforming” and 1 star …
For any travel company to have a successful marketing campaign, you need a strategy that encompasses every aspect of the company. That means it should outline what marketing needs to be done on social media, in the blog content and offline promotions. There are several factors to consider when creating a marketing strategy. For example, …
Redirects are a huge part of SEO, but when implemented incorrectly, they negatively impact user and crawler experiences across a website. For example, if a user or crawler is greeted with a 404 Not Found message instead of a redirect, this results in an uncompleted journey. Too many uncompleted journeys, and you could harm the …
When it comes to machine learning and SEO, there have been a number of advancements in the past decade with Google getting a lot of publicity and praise for projects such as RankBrain, BERT, and SMITH. That being said, they are not the only search engine in the world making great strides in advancing machine …
When you’re operating in a global market, internationalization and localization are two key things to keep in mind. It’s important to make sure that your website is available in various languages and that it has the information people need according to their location. You also need to think about selling goods across different countries and …
Rebranding or redesigning your website is an exciting process, however, it is a complex and delicate operation that requires much planning. In this article, we will focus on why SEO should be a focal point throughout the rebrand or redesign journey, and how to avoid common mistakes that could impact your site’s performance. What is …