Crawl Error January 2021 is proud to unveil it’s speaker schedule, boasting a 69% female speaker cohort, with 71% of the speakers presenting at an event for the first time. We have speakers from companies including New York Times, Deep Crawl, and Meinestadt.de GmbH, as well as agencies Claneo, SEO Works, Digitaloft, Found, Glass Digital, …
Demand generation for SaaS products can be difficult. Marketplaces can oftentimes be crowded, with new product launches constantly adding to the mix and creating noise, a noise that can easily overwhelm potential users and drown out, or dilute your own messaging. Getting the balance right between sales messaging, to encourage the inquiry or demo request …
In recent weeks, the number of online jewellers advertising through display and investing in platforms such as YouTube (preroll adverts) feels like it’s increasing, with new challenger companies advertising Swiss watches against the more renowned high-street jewellery names. Considering how much the world has changed since the start of the pandemic, the traditional user journey …
In December 2020, around the 15th, Pornhub (a MindGeek company) removed millions of videos from their website – slashing the amount of available content considerably. Not for SEO reasons, but for legal reasons. You can read more about why here. For most websites, drastically reducing the amount of content available (due to the verification of …
In SEO a lot of our industry is driven by three core ideas, and these ideas are oftentimes the fundamental objectives and components of any SEO RFP, or what clients believe they need. These three core ideas being: An increase in rankings for a specific subset of keywords An increase in traffic An increase in …
Unlike a lot of arguments and theories in SEO, the debate of click-depth from prominent pages of a website is relatively black and white in terms of what Google have publicly said on the matter. Why This Matters When Google crawls a website, unless its very small and relatively authoritative, it doesn’t get crawled in …