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Sunday, June 29, 2025
The Great Decoupling doesn’t make SEO less valuable. It makes it more nuanced. The companies that win will be those that stop chasing rankings in isolation and start connecting the dots.
Dan Taylor
Google Query Fan-Out
Wednesday, June 25, 2025
The old model we’ve worked to in SEO has been “one query, one answer, one click”, is collapsing. In its place, a new kind of behavior is emerging, the Query Fan-Out.
Dan Taylor
Can we predict Google Algorithm updates?
Wednesday, June 18, 2025
Google algorithm updates often feel sudden and chaotic, but are they really? In this data-driven article, we analyzed every official Google Search Status update from 2000 to 2025 to uncover patterns in timing and type. The results reveal surprising consistency. Certain months are far more likely to bring ranking changes, and specific update types tend to repeat seasonally.
Dan Taylor
RSS Feed
Wednesday, June 25, 2025
Dan Taylor

Studying the "adventure holidays" potential Query Fan-Out

I wanted to see the variability in responses, both directly from AI Mode and the potential hallucinated responses when I asked for JSON files on the Query Fan-Out data.

Thursday, May 22, 2025
Dan Taylor

My thoughts on AI Mode, and the future of Search

Google’s new AI Mode has launched, and while it’s still early, one thing is already clear: this isn’t just about SEO anymore. The strategies we’ve depended on to drive visibility, traffic, and performance are becoming obsolete.

Monday, May 5, 2025
Dan Taylor

Google expands AI Overviews in travel searches

Google’s AI Overviews are changing the rules of engagement in travel search. The brands that adapt fastest by aligning their content with AI triggers and optimizing for depth and intent stand the best chance of staying visible.

Tuesday, April 22, 2025
Dan Taylor

AI Platforms Rewrite the SEO Playbook

The SEO landscape we've known for decades is undergoing a fundamental transformation as AI-driven search engines reshape how users find information online. ChatGPT, Google AI Overviews, Bing AI, Perplexity AI, and Grok AI aren't just new tools - they represent an entirely new paradigm that prioritizes understanding user intent and delivering personalized, citation-backed answers.

Monday, March 31, 2025
Dan Taylor

How to Use AI Image Generation for Blog Headers

A strong blog header image sets the tone for your content. It can draw people in, support your message, and make your posts more shareable. But if you don’t have access to a design team or the time to make images from scratch, AI image-generation tools can help.

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