Local SEO For Small Home Based Businesses

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Businesses in the service industry may think they are at a disadvantage because Google wants most of them to hide their address. For home-based businesses, the opposite is often true: many owners of these types of businesses want to keep their address private and not get confused customers who show up at their door expecting …

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Marketing Examples: The Pokemon Value Proposition Pivot

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Evolving and changing the product offering to cater for different markets, changes in product perception, and even the commercial angle isn’t something to be afraid of. Taking risks is a lot easier when you’re smaller, but even when you have an audience, taking risks, making changes, and responding to market expectations and supposedly irrelevant factors …

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Keyword Research For Travel Companies

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Keyword research can be a confusing and time-consuming process and there is no perfect way to do it. It’s all about trying different things and testing. There is no black and white – it’s all shades of grey – but you need to analyze the results and make decisions based on what you see. Keywords …

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How to Create a Local SEO Content Strategy

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If you run a business, you’ll want to work in ways that get your name out there to attract an audience. Aside from building an exciting and authoritative brand, it would help if you optimized your online persona. That’s where SEO comes in. As you might already know, SEO stands for search engine optimization, which …

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Why Write SEO-friendly blogs?

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Why write SEO-friendly blogs? Writing an SEO-friendly blog requires dedicated time, a touch of talent, and plenty of research. The words you put out there represent your business and should be curated with great care to better inform and impress your readers. The writer should create the content with a journalistic mindset, using authoritative resources, …

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An Introduction To Client-Side (Re)Hydration

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In web development, hydration and rehydration are two terms that often get used interchangeably. Although there is a distinction between the two, it’s not always clear to beginners what the difference is. Rehydration is the process of taking an HTML document originally written in JSON or XML and converting it back into an XML-like tree …

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