Keyword Research For Travel Companies

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Keyword research can be a confusing and time-consuming process and there is no perfect way to do it. It’s all about trying different things and testing. There is no black and white – it’s all shades of grey – but you need to analyze the results and make decisions based on what you see. Keywords …

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How to Create a Local SEO Content Strategy

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If you run a business, you’ll want to work in ways that get your name out there to attract an audience. Aside from building an exciting and authoritative brand, it would help if you optimized your online persona. That’s where SEO comes in. As you might already know, SEO stands for search engine optimization, which …

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Why Write SEO-friendly blogs?

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Why write SEO-friendly blogs? Writing an SEO-friendly blog requires dedicated time, a touch of talent, and plenty of research. The words you put out there represent your business and should be curated with great care to better inform and impress your readers. The writer should create the content with a journalistic mindset, using authoritative resources, …

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An Introduction To Client-Side (Re)Hydration

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In web development, hydration and rehydration are two terms that often get used interchangeably. Although there is a distinction between the two, it’s not always clear to beginners what the difference is. Rehydration is the process of taking an HTML document originally written in JSON or XML and converting it back into an XML-like tree …

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The Lighthouse Tool Speed Index Score

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The Speed Index metric is the most basic and fundamental measurement of the performance of a website’s user experience. Google introduced this metric to help site owners track their mobile pages by using a star rating system: 5 stars for “above average,” 4 for “good,” 3 for “OK,” 2 stars for “underperforming” and 1 star …

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Marketing Strategies For Small Travel Companies

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For any travel company to have a successful marketing campaign, you need a strategy that encompasses every aspect of the company. That means it should outline what marketing needs to be done on social media, in the blog content and offline promotions. There are several factors to consider when creating a marketing strategy. For example, …

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