Why Write SEO-friendly blogs?

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Why write SEO-friendly blogs? Writing an SEO-friendly blog requires dedicated time, a touch of talent, and plenty of research. The words you put out there represent your business and should be curated with great care to better inform and impress your readers. The writer should create the content with a journalistic mindset, using authoritative resources, …

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An Introduction To Client-Side (Re)Hydration

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In web development, hydration and rehydration are two terms that often get used interchangeably. Although there is a distinction between the two, it’s not always clear to beginners what the difference is. Rehydration is the process of taking an HTML document originally written in JSON or XML and converting it back into an XML-like tree …

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The Lighthouse Tool Speed Index Score

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The Speed Index metric is the most basic and fundamental measurement of the performance of a website’s user experience. Google introduced this metric to help site owners track their mobile pages by using a star rating system: 5 stars for “above average,” 4 for “good,” 3 for “OK,” 2 stars for “underperforming” and 1 star …

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Marketing Strategies For Small Travel Companies

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For any travel company to have a successful marketing campaign, you need a strategy that encompasses every aspect of the company. That means it should outline what marketing needs to be done on social media, in the blog content and offline promotions. There are several factors to consider when creating a marketing strategy. For example, …

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A Beginner’s Guide to SEO Redirects

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Redirects are a huge part of SEO, but when implemented incorrectly, they negatively impact user and crawler experiences across a website. For example, if a user or crawler is greeted with a 404 Not Found message instead of a redirect, this results in an uncompleted journey. Too many uncompleted journeys, and you could harm the …

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Machine Learning In Baidu & Yandex

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When it comes to machine learning and SEO, there have been a number of advancements in the past decade with Google getting a lot of publicity and praise for projects such as RankBrain, BERT, and SMITH. That being said, they are not the only search engine in the world making great strides in advancing machine …

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