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AI Content v AI Quality
Lily Ray has documented the industry's mounting frustrations with AI content on Substack. The perception of AI as a "golden egg-laying goose" led to a focus on low-hanging fruit and manufactured content, ultimately causing us to lose sight of the inherent value of quality content.
Understanding Fuzzy Task Searches in AI
The rise of Artificial Intelligence has created a more flexible way of working called Fuzzy Task Searches.
The March 2026 spam update, fast, targeted, and probably not finished
The June 2021 spam updates did not arrive all at once, they came in two parts. If March 2026 follows a similar pattern, there is a strong chance this is not the full story.
Product pages need to move beyond features and benefits
The usual advice for writing effective eCommerce product pages was fairly straightforward: list the features, explain the benefits, and design the page to convert. That approach worked well when search engines mostly ranked pages and users clicked through to assess the product on their own.
The Infinite Tail
I first wrote publicly about the concept of the Infinite Tail on January 15th, 2026, after spending several months developing the idea as an evolution from the long tail, the familiar premise that users search online with increasingly complex and specific queries.