Admittedly, SEO isn’t likely to be the highest priority channel for a restaurant when it comes to acquiring new diners, but it does have a crucial role to play. This is because SEO is not just about ranking on page one, it’s about having the right content ranking on page one, to satisfy a user …
September 7 2022 Update: I originally published this post on May 9th, 2020, as a response to emails and questions I was getting following a 2018 post looking at schema markup for Hotels – now we’re in September 2022 and I feel it’s time for a refresh given how much Google, and the travel space, …
Over the past year, more and more webmasters have been posting on Twitter and on Reddit that they’ve been having issues in having large portions of the websites they work on getting indexed. Anecdotally, since November 2021, I’ve also seen more and more indexing fluctuations across websites of all sizes – with the greater impacts …
Links can sometimes be a contentious topic in SEO, depending on the circle of SEOs you talk to. For me, marketing and PR are essentials in modern business (and competitive markets), and links are a quantitative byproduct of these activities. This metric is scalable, and as Google (and other search engines) have shown over the …
Headless architectures are becoming more and more popular in the eCommerce space, and for those not experienced in them, they can pose some new and different challenges to traditional eCommerce platforms like Magento and Salesforce Commerce Cloud. This article is designed for marketers and SEO professionals looking to get a basic understanding of what headless …
Caveat: Google does not use LSI (latent semantic indexing). If anything they use a form of PLSI (probabilistic LSI), but, it’s not something a tool can compute to the level they use it. Along with a large number of helpful and useful articles, there are also an equal number of poor articles and dated advice …