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Restaurant SEO and AI Search in 2027 and How to Turn Searches into Bookings
A practical guide for restaurants on Google Business Profile, menus, reviews, events and multimodal AI search to win covers in 2027.
AI Content v AI Quality
Lily Ray has documented the industry's mounting frustrations with AI content on Substack. The perception of AI as a "golden egg-laying goose" led to a focus on low-hanging fruit and manufactured content, ultimately causing us to lose sight of the inherent value of quality content.
Understanding Fuzzy Task Searches in AI
The rise of Artificial Intelligence has created a more flexible way of working called Fuzzy Task Searches.
The March 2026 spam update, fast, targeted, and probably not finished
The June 2021 spam updates did not arrive all at once, they came in two parts. If March 2026 follows a similar pattern, there is a strong chance this is not the full story.
Product pages need to move beyond features and benefits
The usual advice for writing effective eCommerce product pages was fairly straightforward: list the features, explain the benefits, and design the page to convert. That approach worked well when search engines mostly ranked pages and users clicked through to assess the product on their own.