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Sunday, March 9, 2025
Google faces major changes under revised antitrust judgment
This ruling represents one of the most aggressive antitrust interventions in the modern digital economy. If implemented effectively, these remedies will not only curb Google’s monopoly power but also open new pathways for competition and innovation in the search ecosystem.
Dan Taylor
Tuesday, February 4, 2025
What do Google's Search Quality guidelines say about AI Content?
Google mentions AI twenty times throughout the recently updated Google Search Quality Evaluator Guidelines, last updated on January 23rd 2025 - and it is becoming more and more clear how Google is trying to juggle a pro-AI stance and encourage more people to engage with AI products, and manage the abuse of AI generative content (text and images) as a means to game its systems.
Dan Taylor
Wednesday, January 22, 2025
SEO guide for the travel industry
Travel SEO is a dynamic and highly competitive field, essential for businesses in the travel and tourism industry to attract, engage, and convert potential travelers.
Dan Taylor
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Monday, May 5, 2025
Dan Taylor

Google expands AI Overviews in travel searches

Google’s AI Overviews are changing the rules of engagement in travel search. The brands that adapt fastest by aligning their content with AI triggers and optimizing for depth and intent stand the best chance of staying visible.

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Monday, March 31, 2025
Dan Taylor

How to Use AI Image Generation for Blog Headers

A strong blog header image sets the tone for your content. It can draw people in, support your message, and make your posts more shareable. But if you don’t have access to a design team or the time to make images from scratch, AI image-generation tools can help.

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Monday, March 24, 2025
Dan Taylor

AI Makes Human Marketing Expertise More Crucial

Adobe's 2025 AI and Digital Trends report states that 86% of marketing leaders believe generative AI will significantly increase content speed and volume, my immediate reaction is that this figure feels surprisingly low.

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Sunday, February 9, 2025
Dan Taylor

Google Learn About, ChatGPT Search, but better?

Google Learn About is an experimental AI tool launched by Google. It aims to be a personalized and interactive learning companion, helping users explore and understand new topics.

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Saturday, January 18, 2025
Dan Taylor

Developing your 2025 travel SEO strategy

The travel industry is rapidly evolving, with trends like personalization, sustainability, and AI adoption redefining how brands connect with travelers. By staying ahead of these developments, businesses can deliver memorable, eco-friendly, and technologically advanced experiences that align with the expectations of today’s diverse travel audience.

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