235% Organic growth for yacht charter website

The client operates a luxury yacht, sportfishing boat, and canal boat chartering and rental platform with thousands of boats listed worldwide. As a global leader in the industry, the client required an optimized online presence to reach diverse audiences in various markets.

The Challenges

1. JavaScript-Related SEO Issues:
   • Canonical tags injected dynamically via JavaScript were being overridden by Google, leading to duplicate content issues.
   • Certain pages were not being indexed correctly due to delayed content rendering.
2. Broken Hreflang Implementation:
   • Incorrect hreflang setup resulted in the wrong language or region pages being shown in search results, confusing users and diminishing user experience.
3. Need for Comprehensive Reporting and Insights:
   • Lack of granular audience and acquisition data hindered the ability to identify high-performing markets and optimize for them.

Actions Taken

1. JavaScript Consultancy

• Conducted a thorough audit of the site’s JavaScript implementation, identifying key areas where it impeded SEO performance.
• Worked with developers to implement server-side rendering (SSR) for critical SEO elements, ensuring search engines could crawl and index pages accurately.
• Replaced JavaScript-injected canonical tags with static, server-generated ones to maintain consistency and prevent overrides.

2. International Keyword Research and Mapping

• Performed in-depth keyword research across priority and secondary markets to identify search behaviors and intent.
• Developed a keyword mapping strategy aligned with user intent, ensuring each page targeted relevant queries effectively.
• Optimized meta tags, headings, and content structure for multilingual and region-specific SEO.

3. Reporting Setup in Looker Studio

• Designed and implemented a robust reporting framework using Looker Studio (formerly Google Data Studio).
• Set up dashboards to provide clear insights into audience behavior, traffic sources, and conversion performance across global markets.
• Delivered actionable data visualizations, enabling the client to focus on high-potential regions and user segments.