82.46% Organic traffic increase for electrical goods retailer

As a consultant for an Irish retailer specializing in TV aerials and Freeview boxes on Magento, I implemented key strategies that led to a remarkable 82.46% month-on-month organic traffic increase in the first month. This growth was sustained over time and accompanied by a 27.81% boost in on-site conversion rate and a 97.99% revenue increase.

Key Actions

1. Seamless HTTPS Migration
The first priority was improving user trust by migrating the site to HTTPS. This eliminated browser warnings and boosted conversions from existing traffic almost immediately.

2. Building a Healthy Content Ecosystem
I worked closely with the content team to develop an awareness funnel tailored to each stage of the user journey:

• Problem Aware: Attracting users searching for solutions.
• Solution Aware: Guiding users exploring available options.
• Product Aware: Showcasing the retailer's products compared to competitors.
• Deliberation: Addressing trust signals like secure checkout and shipping.

This approach helped attract and nurture relevant traffic, driving more conversions.

3. Optimized Internal Linking
The site lacked effective internal linking, which hindered content discovery. I introduced the concept of context vectors and content hubs, interlinking blog posts, FAQs, and product pages to improve navigation and SEO performance.

Results Achieved

• 82.46% organic traffic increase (MoM)
• 27.81% conversion rate increase
• 97.99% organic revenue growth (YoY)

This project highlights how targeted, foundational SEO improvements can deliver significant business impact.