961% Organic growth for Italian tour operator

I partnered with an Italy-based tour operator to leverage their deep industry expertise, curating unique and highly informative content. Over the course of a year, this approach led to a staggering 961% increase in organic traffic.

The key to this success was adopting a user-first content strategy. Instead of targeting competitive marquee keywords, we focused on addressing real user questions and challenges.

By analyzing travel forums, TripAdvisor, and Quora, we identified high-impact queries and created standalone content that directly met user needs, bypassing reliance on generic question aggregator sites.

This strategy not only drove immediate traffic but also set the foundation for sustained growth.

The client achieved a record-breaking sales year and continues to see organic search as a reliable, scalable channel for user acquisition—complementing their established affiliate network.