680% Growth for French tour operator

In 2016, I partnered with a French specialist tour operator struggling for years to gain traction beyond their domestic market.

Despite translating their website into English, German, and Dutch, they faced significant challenges in attracting international tourists and achieving their growth ambitions.

Early in the engagement, I discovered a critical oversight: their previous SEO consultants had failed to implement Hreflang tags. Instead, they focused solely on link-building and content campaigns—essentially fueling a race car without fitting the wheels.

To address this, I drafted a comprehensive Hreflang implementation specification for their development team.

Within days of deploying the Hreflang network, the results were dramatic: a significant surge in organic traffic and keyword rankings, setting them on the path to sustained international growth.

This then coupled with the wider organic strategy lead to significant organic growth, positively impacting the business leading them to expanding the operation and hiring more team members.