In 2016 I worked with a French specialist tour operator who had been struggling for a number of years to gain traction outside of France. They had their website translated into English, German, and Dutch and were desperate to break into the foreign tourist market and really grow their business.
Early on working with them, I identified their previous SEO “consultants” had neglected to recommend they implement Hreflang, and instead had pursued a link and content campaign (filling the race car continuously with fuel, begging it to go faster, without realizing the vehicle had no wheels fitted).
I wrote the specification for their development team, and within days of implementing an accurate Hreflang network across their website, they saw dramatic growth in organic traffic and keywords.
680% Organic Traffic Growth In A Week
200% Increase In Organic Traffic Value
224% Increase In Ranking Keywords