Experienced, specialist SEO consultancy & strategy for travel brands.
The travel industry is probably one of the most susceptible to external factors that influence travel search and behavior, whether it be a hit Netflix or HBO series shining the light on a new destination, or financial motivators such as exchange rates and the overall cost of traveling to and from a destination.
This has both posed new challenges and opportunities for travel brands, as tourist boards battle (at a macro level) for more visibility of what their countries and cities can offer to the wider world, and then the micro-industry battles of individual booking agents, tour operators, and accommodations.
Looking to get ahead of the competition with your travel marketing? You can read my comprehensive travel marketing & SEO guide.
Example travel brands I’ve worked with…
Travel Marketing & SEO
Big travel brands and aggregators such as Thomson, Jet2 and Kuoni utilize large budgets on large omnichannel marketing campaigns.
Advertising on TV and other offline media means they’ve built up a brand gravitas, and as a result, they’ve built the necessary signals of trust (backlinks, citations, and natural online noise) to prove to the search engines that they have user value.
Generating these offsite signals is a part of SEO, but it’s not the be-all and end-all, and purchasing a few links on travel blogger websites might have some impact in very niche industries, but not in the grand scheme of things. A real SEO campaign for travel agencies is built on technical, content and strong outreach – not paid link building, it’s not 2010 anymore.
- Travel Metasearch
- Hotel Chains
- Cruise Lines
- Tour Operators
- Travel Logistics
- P2P Rental Marketplaces
- Travel Insurance