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SEO Insights
Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
Google faces major changes under revised antitrust judgment
This ruling represents one of the most aggressive antitrust interventions in the modern digital economy. If implemented effectively, these remedies will not only curb Google’s monopoly power but also open new pathways for competition and innovation in the search ecosystem.
Google Learn About, ChatGPT Search, but better?
Google Learn About is an experimental AI tool launched by Google. It aims to be a personalized and interactive learning companion, helping users explore and understand new topics.
What do Google's Search Quality guidelines say about AI Content?
Google mentions AI twenty times throughout the recently updated Google Search Quality Evaluator Guidelines, last updated on January 23rd 2025 - and it is becoming more and more clear how Google is trying to juggle a pro-AI stance and encourage more people to engage with AI products, and manage the abuse of AI generative content (text and images) as a means to game its systems.
SEO for DMOs
In today’s competitive tourism industry, the use of data and Search Engine Optimization (SEO) is heavily relied upon by Destination Marketing Organizations (DMOs) to attract visitors and enhance experiences. By utilizing these tools, tourist behavior is better understood, marketing strategies are optimized, and destinations are ensured to stand out in an increasingly crowded digital landscape.
Experience forecasting, anticipating user intent and expectations
Content production and content optimization has been a staple of SEO and website optimization strategies since the get go. Over the years, we’ve changed tactics and acknowledged changes in user behaviour and expectation, and accommodated the ever-increasing artificial intelligence and expectancy from search engines that our content is good.