Blog
SEO Insights
Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
Wednesday, June 21, 2023
Dan Taylor
Time decay (content freshness) as a Google quality signal
It has been known for some time (since at least 2007) that “freshness” is an element Google uses in determining content quality, and is more important to some queries and SERPs than others.
Thursday, June 15, 2023
Dan Taylor
SAO: Search Asset Optimization
SAO, or Search Asset Optimization, is the new frontier of digital marketing. Optimizing just your website won’t cut it anymore.
Sunday, August 1, 2021
Dan Taylor
How cutting 80% of its content affected Pornhub's organic performance
In December 2020, Pornhub (a MindGeek company) removed millions of videos from their website - slashing the amount of available content by 80%. How did this affect their organic visibility?