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SEO Insights
Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
Understanding salience for better keyword classification
Semantic search and entity optimisation are not new notions in SEO, however recent Google updates, patents and studies have brought them to the forefront of popular conversation.
How to maintain your SEO during a website rebrand or redesign
Rebranding or redesigning your website is an exciting process, however, it is a complex and delicate operation that requires much planning. In this article, we will focus on why SEO should be a focal point throughout the rebrand or redesign journey, and how to avoid common mistakes that could impact your site’s performance.
Early stage user queries & query stacking
Early Stage User Queries and Query Stacking aren’t new concepts, but now they are becoming more prominent it’s important we understand how to translate these concepts into actionable recommendations to benefit clients.
What is Google’s Navboost signal?
Google’s Navboost enhances search results for navigation queries using user click data, focusing on relevancy and user intent.
Time decay (content freshness) as a Google quality signal
It has been known for some time (since at least 2007) that “freshness” is an element Google uses in determining content quality, and is more important to some queries and SERPs than others.