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Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
AI Content v AI Quality
Lily Ray has documented the industry's mounting frustrations with AI content on Substack. The perception of AI as a "golden egg-laying goose" led to a focus on low-hanging fruit and manufactured content, ultimately causing us to lose sight of the inherent value of quality content.
Understanding Fuzzy Task Searches in AI
The rise of Artificial Intelligence has created a more flexible way of working called Fuzzy Task Searches.
Product pages need to move beyond features and benefits
The usual advice for writing effective eCommerce product pages was fairly straightforward: list the features, explain the benefits, and design the page to convert. That approach worked well when search engines mostly ranked pages and users clicked through to assess the product on their own.
How do technical concepts like chunking and information gain actually work?
Technical concepts like chunking and information gain can seem complex, but they exist to help machines process information more effectively and make better decisions from data.
The Infinite Tail
I first wrote publicly about the concept of the Infinite Tail on January 15th, 2026, after spending several months developing the idea as an evolution from the long tail, the familiar premise that users search online with increasingly complex and specific queries.