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SEO Insights
Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
Wednesday, January 15, 2025
Dan Taylor
Why measuring new-to-brand touchpoints is essential for eCommerce
New-to-brand touchpoints play a vital role in ecommerce by shaping how potential customers perceive a brand during their first interactions.
Saturday, September 14, 2024
Dan Taylor
Google’s SRSLTID parameter bug affecting eCommerce websites
A bug in Google’s Search affects eCommerce sites by appending “?srsltid” parameters to URLs, creating reporting issues for site owners. Originally intended as a tool for merchants to track traffic from Google Shopping, this parameter is now being widely applied to organic search results, causing headaches for online stores. Since late July 2024, reports indicate the ?srsltid parameter is being added to a growing number of URLs in Google’s organic search results.