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SEO Insights
Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
Product pages need to move beyond features and benefits
The usual advice for writing effective eCommerce product pages was fairly straightforward: list the features, explain the benefits, and design the page to convert. That approach worked well when search engines mostly ranked pages and users clicked through to assess the product on their own.
Why measuring new-to-brand touchpoints is essential for eCommerce
New-to-brand touchpoints play a vital role in ecommerce by shaping how potential customers perceive a brand during their first interactions.
Google’s SRSLTID parameter bug affecting eCommerce websites
A bug in Google’s Search affects eCommerce sites by appending “?srsltid” parameters to URLs, creating reporting issues for site owners. Originally intended as a tool for merchants to track traffic from Google Shopping, this parameter is now being widely applied to organic search results, causing headaches for online stores. Since late July 2024, reports indicate the ?srsltid parameter is being added to a growing number of URLs in Google’s organic search results.