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SEO Insights
Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
Attracting millennial and Gen Z travelers
Millennials and Generation Z are changing the way people travel, focusing on sustainability and authentic experiences. These two generations make up over half of the world’s population and have a significant impact on the global travel industry. Millennials average 35 vacation days a year, while Gen Z averages 29 trips annually. However, their focus isn’t just on the number of trips—they care deeply about the environmental impact of their travel decisions. In fact, 77% of 18 to 29-year-olds say sustainability influences their travel choices. Here are six ways destination marketing organizations (DMOs) can attract eco-conscious Millennial and Gen Z travelers.
Keyword research for travel companies
Successful travel keyword research begins with understanding your target users and their search behaviors.