
Google is turning AI travel from search into service
I've been watching Google's AI Mode closely since it launched, and its latest travel updates are starting to show where things are headed. What began as a tool for prompts and content creation is now shaping up to become a full travel assistant. The changes aren’t loud, but they’re meaningful.

How to Run a Short-Term SEO Program Focused on Black Friday and Cyber Week Deals for Your Travel Brand
Black Friday and Cyber Week have become important periods for travel brands. People are actively searching for flight discounts, hotel offers, and last‑minute breaks. At the same time, AI tools are changing how travellers research and compare options.

Mastering SEO for luxury travel brands
SEO for luxury travel is about more than ranking; it’s about shaping desire, trust, and authority in a digital landscape where AI and user expectations are rewriting the rules.

How travellers are using AI to discover, research and book their trips
Artificial intelligence has rapidly moved from hype to habit in the travel world. Over the past 16 months, consumers in the US and Europe have begun to adopt AI tools not just as a curiosity but as a regular part of how they plan and book holidays.

Studying the "adventure holidays" potential Query Fan-Out
I wanted to see the variability in responses, both directly from AI Mode and the potential hallucinated responses when I asked for JSON files on the Query Fan-Out data.