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SEO Insights
Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
SEO guide for the travel industry
Travel SEO is a dynamic and highly competitive field, essential for businesses in the travel and tourism industry to attract, engage, and convert potential travelers.
Developing your 2025 travel SEO strategy
The travel industry is rapidly evolving, with trends like personalization, sustainability, and AI adoption redefining how brands connect with travelers. By staying ahead of these developments, businesses can deliver memorable, eco-friendly, and technologically advanced experiences that align with the expectations of today’s diverse travel audience.
SEO for DMOs
In today’s competitive tourism industry, the use of data and Search Engine Optimization (SEO) is heavily relied upon by Destination Marketing Organizations (DMOs) to attract visitors and enhance experiences. By utilizing these tools, tourist behavior is better understood, marketing strategies are optimized, and destinations are ensured to stand out in an increasingly crowded digital landscape.
Schema for hotels & travel accommodations
If you’re running a hotel, motel, campsite or vacation rental property, you know that SEO is essential for driving bookings. Fortunately, there are specific Schema.org implementations for these properties that you can use to get the most out of search engine rankings. In this article, we’ll explain how valid implementations of Schema.org can help your hotel or rental property stand out in search results and attract more guests.
Attracting millennial and Gen Z travelers
Millennials and Generation Z are changing the way people travel, focusing on sustainability and authentic experiences. These two generations make up over half of the world’s population and have a significant impact on the global travel industry. Millennials average 35 vacation days a year, while Gen Z averages 29 trips annually. However, their focus isn’t just on the number of trips—they care deeply about the environmental impact of their travel decisions. In fact, 77% of 18 to 29-year-olds say sustainability influences their travel choices. Here are six ways destination marketing organizations (DMOs) can attract eco-conscious Millennial and Gen Z travelers.