Implementing structured data markup for Hotels

There are several Schema.org types for hotels, motels, and chain hotels that enable you to standardize and optimize your data markups for search engines. By adding the correct Schema.org markups to your webpages, you can give search engines a better understanding of your content’s context, so they can more effectively display it in relevant search results.

To implement Schema.org markups for hotels, motels, and chain hotels, you’ll need to use a combination of schema types. For instance, “Hotel” should be used in combination with “LodgingBusiness,” “Organization,” “Place,” and “LocalBusiness” to provide an accurate description of the hotel’s physical location, contact information, booking services, amenities, pricing information, and more.

By providing this additional level of detail through Schema markups, you can ensure that search engines display all relevant information about your property in search results—giving you an advantage over your competition.

Example Hotel Schema

In this JSON-LD example:

• The basic information about the hotel is provided (name, description, URL, address, telephone, email, price range, and star rating).
• The amenityFeature array lists various amenities the hotel offers.
• Check-in and check-out times are specified.
• An aggregate rating and individual reviews are included for additional details and social proof.

___

{
"@context": "https://schema.org",
"@type": "Hotel",
"name": "Dan Hotel",
"description": "The Dan Hotel offers luxury accommodations with stunning views of the lake.",
"url": "https://www.example-website.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Dan Avenue",
"addressLocality": "Danville",
"addressRegion": "DA",
"postalCode": "00001",
"addressCountry": "USA"
},
"telephone": "+1-800-555-1234",
"email": "[email protected]",
"priceRange": "$$$",
"starRating": {
"@type": "Rating",
"ratingValue": "5"
},
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "Free WiFi",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Swimming Pool",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Fitness Center",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Spa",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Room Service",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Airport Shuttle",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Free Parking",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Restaurant",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Bar",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Pet Friendly",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Business Center",
"value": true
}
],
"checkinTime": "14:00",
"checkoutTime": "11:00",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "1284"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Jane Doe"
},
"datePublished": "2023-05-15",
"description": "Amazing experience! The staff was friendly and the amenities were top-notch.",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "John Smith"
},
"datePublished": "2023-05-14",
"description": "Beautiful location and great service. Will definitely come back!",
"reviewRating": {
"@type": "Rating",
"ratingValue": "4"
}
}
]
}