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You’ve probably heard of Schema.org and its potential to boost your SEO. But what exactly is Schema.org, and how do you use it? In short, Schema.org tells search engines what kind of content is on your website. It provides additional information to help them understand the meaning of the page, which can help the page to rank higher in search results.

If you’re running a hotel, motel, campsite or vacation rental property, you know that SEO is essential for driving bookings. Fortunately, there are specific Schema.org implementations for these properties that you can use to get the most out of search engine rankings. In this article, we’ll explain how valid implementations of Schema.org can help your hotel or rental property stand out in search results and attract more guests.

What Is Schema.org & Why Does It Matter?

If you own, manage, or work for a hotel, motel, campsite or vacation rental property, you’re probably familiar with the idea of SEO. But have you heard of Schema.org? You should be! It’s an incredibly powerful search engine optimization tool that can help your business rank higher in search engine results and get more attention from potential customers.

Schema is a type of code you can use on your website that helps search engines better understand the content on your site—and more specifically, how it relates to certain phrases and topics. By using schema code along with text-based descriptions and visuals on webpages and blog posts related to your hotel/rental property, you will help make it easier for search engines to interpret what your webpage is about. This can lead to increased visibility in SERPs and possibly even higher click-through rates.

Schema also has the potential to give you an advantage over other businesses by allowing you to provide additional details about your services or amenities that would otherwise be left out the traditional way — like providing info like check-in/check-out times or pet policies. Additionally, because of the structure provided by Schema code, this information can be clearly understood by search engines in a fraction of the time it would take for them to recognize text-based content.

Overall, by implementing valid Schema.org for Hotels & Rentals on your website and blog posts, you can increase visibility in SERPs and provide valuable information about your business that will help make it stand out from the competition—both positively affecting your bottom line in the long run.

Implementing Schema for Hotels

There are several Schema.org types for hotels, motels, and chain hotels that enable you to standardize and optimize your data markups for search engines. By adding the correct Schema.org markups to your webpages, you can give search engines a better understanding of the context of your content so they can more effectively display it in relevant search results.

To implement Schema.org markups for hotels, motels and chain hotels, you’ll need to use a combination of schema types. For instance, Hotel should be used in combination with LodgingBusiness, Organization, Place, and LocalBusiness to provide an accurate description of the hotel’s physical location, contact info, booking services, amenities, pricing information and more.

By providing this additional level of detail through Schema markups, you can ensure that search engines display all relevant information about your property in search results – giving you an advantage over your competition.

Example Hotel Schema


{
"@context": "https://schema.org",
"@type": "Hotel",
"name": "Bison Hotel",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Bison Street",
"addressLocality": "Bison City",
"addressRegion": "BC",
"postalCode": "12345",
"addressCountry": "USA"
},
"url": "https://www.example.com/bison-hotel",
"telephone": "+1-555-123-4567",
"starRating": {
"@type": "Rating",
"ratingValue": "4"
}
}

Implementing Schema for Chain Hotels

When it comes to chain hotels, having a well-implemented Schema.org markup is even more important. Not only do you have the standard implementation of basic schema—like name, address, and telephone number—but you’ll also need to include any specific information about the hotel chain. That could include amenities, the type of hotel chain (i.e., budget hotels), and even information about packages and discounts available for certain chains.

Fortunately, there are plenty of schema types available for chain hotels:

  • Corporation — Describes information about the hotel’s parent corporation or franchise. This could include limited-time offers from the franchise, logo files, and more.
  • Hotel — Describes specific details about a single hotel within a hotel chain. This could include check-in times, room and amenity descriptions, images of the property, etc.
  • LodgingBusiness — Describes general attributes of a hotel within a chain that are applicable across multiple locations such as prices and ratings.
  • Organization — This schema is used to provide additional context around a particular brand or organization such as their mission statement or website URL.

By incorporating each of these schema types appropriately into your website’s markup language, you can ensure that search engines understand even more about your hotel’s services and offerings in order to give potential guests an even better experience when searching for places to stay on their trip.

Example LodgingBusiness Schema


{
"@context": "https://schema.org",
"@type": "LodgingBusiness",
"name": "Cozy Retreat Inn",
"address": {
"@type": "PostalAddress",
"streetAddress": "987 Cozy Lane",
"addressLocality": "Cozy Town",
"addressRegion": "CT",
"postalCode": "67890",
"addressCountry": "USA"
},
"url": "https://www.example.com/cozy-retreat-inn",
"telephone": "+1-555-987-6543",
"starRating": {
"@type": "Rating",
"ratingValue": "3"
}
}

Implementing Schema for Motels

If you manage a motel, you’ll want to make sure you’re implementing Schema.org. This is because it allows your motel to gain visibility in search engine results, making it easier for potential guests to find and book a room.

So how can you properly implement Schema for motels? Here are some tips to get started:

  1. Start by using the Hotel Schema type, which is specifically designed for motels and includes property features like check-in/check-out times, number of rooms available and number of stories. You can also add AmenityFeatures such as free WiFi or a swimming pool to highlight important features of your motel.
  2. Add GeoCoordinates with the schema tag geo, in which you provide latitude/longitude coordinates that indicate the geographical location of your motel. This will allow search engines like Google to better understand the geographic context of your page’s content.
  3. Finally, use appropriate Schema types like ContactPoint and Organization, which give search engines information about how customers can reach out to you (e.g., phone number) and how you are structured as a business (e.g., logo).

By taking advantage of these specific Schema tags for motels, you’ll be able to improve the visibility of your motel on search engine results pages and maximize its chances of being found by potential customers.

AmenityFeature Schema Example


{
"@context": "https://schema.org",
"@type": "Hotel",
"name": "Sunrise Hotel",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Sunshine Avenue",
"addressLocality": "Sunny City",
"addressRegion": "SC",
"postalCode": "23456",
"addressCountry": "USA"
},
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "Swimming Pool",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Free WiFi",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Gym",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Conference Room",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Non-smoking Rooms",
"value": true
}
]
}

Implementing Schema for Campsites

Campsites are a type of lodging property that also requires specifying certain attributes in a Schema.org implementation. The LodgingBusiness type has a range of properties to choose from for Campsites, such as campingPitch. This is the property that specifies different types of camping pitches available at the campsite, and it can take values such as tent, caravan or motorhome.

You can also use specific types of amenities available at the campsite, like barbecueFacilities and childrenActivities, as well as more general amenities with categories such as facilities, and specific facilities like ‘toilet’ or ‘diving board’.

You might also want to specify the geographical area around the campsite, such as its beach proximity (distanceToBeach), landmark proximity (distanceFromLandmark) or ski area proximity (distanceFromSkiResort).

Finally, you’ll need to include information about what kind of environment people will find around their chosen campsite. For this purpose, you can use the properties like environmentType, which can take values such as ‘alpine’, ‘coastal’ and ‘jungle’.

When correctly implemented according to Schema standards, these attributes will help increase visibility for your Campsite on Search Engine Results Pages.

Example campingPitch Schema


{
"@context": "https://schema.org",
"@type": "CampingPitch",
"name": "Forest View Campground",
"address": {
"@type": "PostalAddress",
"streetAddress": "456 Forest Road",
"addressLocality": "Forestville",
"addressRegion": "FV",
"postalCode": "34567",
"addressCountry": "USA"
},
"url": "https://www.example.com/forest-view-campground",
"telephone": "+1-555-345-6789",
"priceRange": "$25 - $50",
"hasMap": "https://www.example.com/forest-view-campground-map",
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "Electric Hookup",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Water Hookup",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Restrooms",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Shower Facilities",
"value": true
},
{

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