Case Studies

Launched in 2017, Furwy.com is Singapore's largest and most trusted pet care platform that offers on-demand pet sitting, dog walking and grooming services.

In 2016, I collaborated with a French specialist tour operator who had been facing challenges for several years in gaining traction outside their domestic market. Despite translating their website into English, German, and Dutch, they struggled to attract international tourists and were eager to expand their reach and grow their business.

Working with an Italy-based tour operator and using their expertise to curate some of the most unique and informational content on the web, I helped them increase organic traffic by 961% over a year.

In 2016, I partnered with a Forrester Wave-recognized CDN and DDoS mitigation provider to drive their expansion into the US and international markets. By implementing SEO migration risk management, comprehensive keyword research, and strategic content structuring, we achieved remarkable results, including a 318% organic traffic increase in the US and over 1,326% growth in key European markets. The strategy laid the foundation for their successful expansion into 12+ countries and 9+ languages, driving sustainable global growth.

The blog, known for its engaging content and deep expertise in aquarium care, was generating revenue through affiliate links and display advertising. However, a migration to a custom WordPress theme led to an alarming decline in traffic. Key traffic-driving articles began losing their search engine rankings, with some disappearing from search results altogether.

Through expert JavaScript consultancy, precise international keyword research, and advanced reporting, the client’s global visibility and user experience dramatically improved. This case highlights the importance of addressing technical SEO barriers and leveraging data-driven strategies to achieve substantial business growth in competitive global markets.