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SEO Insights
Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
AI Makes Human Marketing Expertise More Crucial
Adobe's 2025 AI and Digital Trends report states that 86% of marketing leaders believe generative AI will significantly increase content speed and volume, my immediate reaction is that this figure feels surprisingly low.
Google Learn About, ChatGPT Search, but better?
Google Learn About is an experimental AI tool launched by Google. It aims to be a personalized and interactive learning companion, helping users explore and understand new topics.
What do Google's Search Quality guidelines say about AI content?
Google mentions AI twenty times throughout the recently updated Google Search Quality Evaluator Guidelines, last updated on January 23rd 2025 - and it is becoming more and more clear how Google is trying to juggle a pro-AI stance and encourage more people to engage with AI products, and manage the abuse of AI generative content (text and images) as a means to game its systems.