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Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
How travellers are using AI to discover, research and book their trips
Artificial intelligence has rapidly moved from hype to habit in the travel world. Over the past 16 months, consumers in the US and Europe have begun to adopt AI tools not just as a curiosity but as a regular part of how they plan and book holidays.
The Great Decoupling in SEO and AI Search
The Great Decoupling doesn’t make SEO less valuable. It makes it more nuanced. The companies that win will be those that stop chasing rankings in isolation and start connecting the dots.
Studying the "adventure holidays" potential Query Fan-Out
I wanted to see the variability in responses, both directly from AI Mode and the potential hallucinated responses when I asked for JSON files on the Query Fan-Out data.
How do we adapt to Query Fan-Out?
The old model we’ve worked to in SEO has been “one query, one answer, one click”, is collapsing. In its place, a new kind of behavior is emerging, the Query Fan-Out.
Does URL length best practice change with AI Mode?
The belief that shorter URLs boost SEO has stuck around, but it’s not actually supported by how Google ranks content.