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SEO Insights
Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
Early stage user queries & query stacking
Early Stage User Queries and Query Stacking aren’t new concepts, but now they are becoming more prominent it’s important we understand how to translate these concepts into actionable recommendations to benefit clients.
What is Google’s Navboost signal?
Google’s Navboost enhances search results for navigation queries using user click data, focusing on relevancy and user intent.
Time decay (content freshness) as a Google quality signal
It has been known for some time (since at least 2007) that “freshness” is an element Google uses in determining content quality, and is more important to some queries and SERPs than others.
SAO: Search Asset Optimization
SAO, or Search Asset Optimization, is the new frontier of digital marketing. Optimizing just your website won’t cut it anymore.
How cutting 80% of its content affected Pornhub's organic performance
In December 2020, Pornhub (a MindGeek company) removed millions of videos from their website - slashing the amount of available content by 80%. How did this affect their organic visibility?