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Can we predict Google Algorithm updates?
Wednesday, June 18, 2025
Can we predict when a Google Update will land?
Google algorithm updates often feel sudden and chaotic, but are they really? In this data-driven article, we analyzed every official Google Search Status update from 2020 to 2025 to uncover patterns in timing and type. The results reveal surprising consistency. Certain months are far more likely to bring ranking changes, and specific update types tend to repeat seasonally.
Dan Taylor
how long is a piece of string?
Wednesday, June 18, 2025
Does URL length best practice change with AI Mode?
The belief that shorter URLs boost SEO has stuck around, but it’s not actually supported by how Google ranks content.
Dan Taylor
Monday, August 1, 2022
Is indexing the next big challenge in SEO?
Over the past year, more and more webmasters have been posting on Twitter and on Reddit that they’ve been having issues in having large portions of the websites they work on getting indexed. Anecdotally, since November 2021, I’ve also seen more and more indexing fluctuations across websites of all sizes – with the greater impacts being witnessed on websites 100k, and 100-million URL plus.
Dan Taylor
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Monday, May 26, 2025
Dan Taylor

An AI lexicon for modern SEOs

The arrival of AI Mode and the growth of generative search have transformed how people use search engines and how those engines process and present information.

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Thursday, May 22, 2025
Dan Taylor

My thoughts on AI Mode, and the future of Search

Google’s new AI Mode has launched, and while it’s still early, one thing is already clear: this isn’t just about SEO anymore. The strategies we’ve depended on to drive visibility, traffic, and performance are becoming obsolete.

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Monday, May 5, 2025
Dan Taylor

Google expands AI Overviews in travel searches

Google’s AI Overviews are changing the rules of engagement in travel search. The brands that adapt fastest by aligning their content with AI triggers and optimizing for depth and intent stand the best chance of staying visible.

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Tuesday, April 22, 2025
Dan Taylor

AI Platforms Rewrite the SEO Playbook

The SEO landscape we've known for decades is undergoing a fundamental transformation as AI-driven search engines reshape how users find information online. ChatGPT, Google AI Overviews, Bing AI, Perplexity AI, and Grok AI aren't just new tools - they represent an entirely new paradigm that prioritizes understanding user intent and delivering personalized, citation-backed answers.

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Monday, March 31, 2025
Dan Taylor

How to Use AI Image Generation for Blog Headers

A strong blog header image sets the tone for your content. It can draw people in, support your message, and make your posts more shareable. But if you don’t have access to a design team or the time to make images from scratch, AI image-generation tools can help.

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