SEO Insights

Google’s AI Overviews are changing the rules of engagement in travel search. The brands that adapt fastest by aligning their content with AI triggers and optimizing for depth and intent stand the best chance of staying visible.

This ruling represents one of the most aggressive antitrust interventions in the modern digital economy. If implemented effectively, these remedies will not only curb Google’s monopoly power but also open new pathways for competition and innovation in the search ecosystem.

Google mentions AI twenty times throughout the recently updated Google Search Quality Evaluator Guidelines, last updated on January 23rd 2025 - and it is becoming more and more clear how Google is trying to juggle a pro-AI stance and encourage more people to engage with AI products, and manage the abuse of AI generative content (text and images) as a means to game its systems.