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An AI lexicon for modern SEOs
The arrival of AI Mode and the growth of generative search have transformed how people use search engines and how those engines process and present information.

Google expands AI Overviews in travel searches
Google’s AI Overviews are changing the rules of engagement in travel search. The brands that adapt fastest by aligning their content with AI triggers and optimizing for depth and intent stand the best chance of staying visible.

How to Use AI Image Generation for Blog Headers
A strong blog header image sets the tone for your content. It can draw people in, support your message, and make your posts more shareable. But if you don’t have access to a design team or the time to make images from scratch, AI image-generation tools can help.

AI Makes Human Marketing Expertise More Crucial
Adobe's 2025 AI and Digital Trends report states that 86% of marketing leaders believe generative AI will significantly increase content speed and volume, my immediate reaction is that this figure feels surprisingly low.

Google Learn About, ChatGPT Search, but better?
Google Learn About is an experimental AI tool launched by Google. It aims to be a personalized and interactive learning companion, helping users explore and understand new topics.