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Tuesday, February 4, 2025
What do Google's Search Quality guidelines say about AI Content?
Google mentions AI twenty times throughout the recently updated Google Search Quality Evaluator Guidelines, last updated on January 23rd 2025 - and it is becoming more and more clear how Google is trying to juggle a pro-AI stance and encourage more people to engage with AI products, and manage the abuse of AI generative content (text and images) as a means to game its systems.
Dan Taylor
Wednesday, January 15, 2025
Why measuring new-to-brand touchpoints is essential for eCommerce
New-to-brand touchpoints play a vital role in ecommerce by shaping how potential customers perceive a brand during their first interactions.
Dan Taylor
Monday, June 3, 2024
Early stage user queries & query stacking
Early Stage User Queries and Query Stacking aren’t new concepts, but now they are becoming more prominent it’s important we understand how to translate these concepts into actionable recommendations to benefit clients.
Dan Taylor
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Sunday, February 9, 2025
Dan Taylor

Google Learn About, ChatGPT Search, but better?

Google Learn About is an experimental AI tool launched by Google. It aims to be a personalized and interactive learning companion, helping users explore and understand new topics.

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Wednesday, January 22, 2025
Dan Taylor

SEO guide for the travel industry

Travel SEO is a dynamic and highly competitive field, essential for businesses in the travel and tourism industry to attract, engage, and convert potential travelers.

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Saturday, January 18, 2025
Dan Taylor

Developing your 2025 travel SEO strategy

The travel industry is rapidly evolving, with trends like personalization, sustainability, and AI adoption redefining how brands connect with travelers. By staying ahead of these developments, businesses can deliver memorable, eco-friendly, and technologically advanced experiences that align with the expectations of today’s diverse travel audience.

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Thursday, January 16, 2025
Dan Taylor

SEO for DMOs

In today’s competitive tourism industry, the use of data and Search Engine Optimization (SEO) is heavily relied upon by Destination Marketing Organizations (DMOs) to attract visitors and enhance experiences. By utilizing these tools, tourist behavior is better understood, marketing strategies are optimized, and destinations are ensured to stand out in an increasingly crowded digital landscape.

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Wednesday, January 15, 2025
Dan Taylor

Experience forecasting, anticipating user intent and expectations

Content production and content optimization has been a staple of SEO and website optimization strategies since the get go. Over the years, we’ve changed tactics and acknowledged changes in user behaviour and expectation, and accommodated the ever-increasing artificial intelligence and expectancy from search engines that our content is good.

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