Organizations like NASA use the Torino Scale to evaluate the potential threat posed by near-Earth objects (NEOs), such as asteroids and comets. At the April 2024 edition of BrightonSEO, I introduced the concept of using the Torino Scale as a framework for assessing and communicating the “potential impact hazard” of Google updates, emerging technologies, and …
Indeed, the last two years have been pretty turbulent in the world of fast-moving eCommerce. Due to ever-changing consumer behavior and the growing competitive bar, over the last couple of years, most of the serious marketing faux pas were committed by every eCommerce firm, which had a potential to threaten the growth and customer loyalty. …
The last couple of years have seen a lot of turbulence in the world of SaaS, where companies are trying to figure out how to handle even their marketing strategies. Many SaaS brands have stumbled while the market has evolved and changing customer expectations have made critical mistakes that affect growth and sustainability. These are …
In the ever-evolving landscape of travel marketing, companies have faced unprecedented challenges over the past two years. As travelers adapt to a post-pandemic world, their preferences and priorities have shifted significantly, leading to a series of marketing missteps by many travel brands. This article highlights insights from twelve industry thought leaders who identify the most …
Over the past couple of years, iGaming companies have watched as the landscape has continued to evolve and become ultra-competitive; many have moved to scramble for the acquisition and retention of players within an increasingly regulated environment. But aside from large marketing budgets and aggressive promotions, several companies have committed some classic mistakes that have …
As Black Friday, Cyber Monday, and Travel Tuesday approach, travel companies are gearing up to take advantage of the year’s most significant e-commerce opportunities. These shopping holidays have evolved into crucial moments for consumers to book vacations, score deals on flights, and plan their dream getaways. Travel advertisers need to act now, leveraging insights from …