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Developing your 2025 travel SEO strategy
The travel industry is rapidly evolving, with trends like personalization, sustainability, and AI adoption redefining how brands connect with travelers. By staying ahead of these developments, businesses can deliver memorable, eco-friendly, and technologically advanced experiences that align with the expectations of today’s diverse travel audience.
SEO for DMOs
In today’s competitive tourism industry, the use of data and Search Engine Optimization (SEO) is heavily relied upon by Destination Marketing Organizations (DMOs) to attract visitors and enhance experiences. By utilizing these tools, tourist behavior is better understood, marketing strategies are optimized, and destinations are ensured to stand out in an increasingly crowded digital landscape.
Understanding salience for better keyword classification
Semantic search and entity optimisation are not new notions in SEO, however recent Google updates, patents and studies have brought them to the forefront of popular conversation.
Schema for hotels & travel accommodations
If you’re running a hotel, motel, campsite or vacation rental property, you know that SEO is essential for driving bookings. Fortunately, there are specific Schema.org implementations for these properties that you can use to get the most out of search engine rankings. In this article, we’ll explain how valid implementations of Schema.org can help your hotel or rental property stand out in search results and attract more guests.
What is Edge SEO?
Edge SEO is a field of technical SEO, that utilizes serverless (edge) technologies to execute changes to code through using the CDN as a form of middle-ground in which SEO hotfixes and recommendations can be implemented.