Blog
SEO Insights
Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
What is Edge SEO?
Edge SEO is a field of technical SEO, that utilizes serverless (edge) technologies to execute changes to code through using the CDN as a form of middle-ground in which SEO hotfixes and recommendations can be implemented.
Attracting millennial and Gen Z travelers
Millennials and Generation Z are changing the way people travel, focusing on sustainability and authentic experiences. These two generations make up over half of the world’s population and have a significant impact on the global travel industry. Millennials average 35 vacation days a year, while Gen Z averages 29 trips annually. However, their focus isn’t just on the number of trips—they care deeply about the environmental impact of their travel decisions. In fact, 77% of 18 to 29-year-olds say sustainability influences their travel choices. Here are six ways destination marketing organizations (DMOs) can attract eco-conscious Millennial and Gen Z travelers.
Google’s SRSLTID parameter bug affecting eCommerce websites
A bug in Google’s Search affects eCommerce sites by appending “?srsltid” parameters to URLs, creating reporting issues for site owners. Originally intended as a tool for merchants to track traffic from Google Shopping, this parameter is now being widely applied to organic search results, causing headaches for online stores. Since late July 2024, reports indicate the ?srsltid parameter is being added to a growing number of URLs in Google’s organic search results.
How to maintain your SEO during a website rebrand or redesign
Rebranding or redesigning your website is an exciting process, however, it is a complex and delicate operation that requires much planning. In this article, we will focus on why SEO should be a focal point throughout the rebrand or redesign journey, and how to avoid common mistakes that could impact your site’s performance.
Early stage user queries & query stacking
Early Stage User Queries and Query Stacking aren’t new concepts, but now they are becoming more prominent it’s important we understand how to translate these concepts into actionable recommendations to benefit clients.