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Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.

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Tuesday, January 2, 2024
Dan Taylor

What is Google’s Navboost signal?

Google’s Navboost enhances search results for navigation queries using user click data, focusing on relevancy and user intent.

Tuesday, January 2, 2024
Dan Taylor

Baidu SEO Basics: Optimizing For China

Optimizing your brand’s online presence in China involves adapting to the unique SEO strategies suitable for the local market. This guide will explore effective methods to enhance your website’s visibility and ranking on Chinese search engines, taking into account the specific regulations and consumer preferences in Mainland China.

Tuesday, January 2, 2024
Dan Taylor

Keyword research for travel companies

Successful travel keyword research begins with understanding your target users and their search behaviors.

Wednesday, June 21, 2023
Dan Taylor

Time decay (content freshness) as a Google quality signal

It has been known for some time (since at least 2007) that “freshness” is an element Google uses in determining content quality, and is more important to some queries and SERPs than others.

Thursday, June 15, 2023
Dan Taylor

SAO: Search Asset Optimization

SAO, or Search Asset Optimization, is the new frontier of digital marketing. Optimizing just your website won’t cut it anymore.