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SEO Insights
Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
How to maintain your SEO during a website rebrand or redesign
Rebranding or redesigning your website is an exciting process, however, it is a complex and delicate operation that requires much planning. In this article, we will focus on why SEO should be a focal point throughout the rebrand or redesign journey, and how to avoid common mistakes that could impact your site’s performance.
How do I minimize main thread work?
Main thread work is any work that takes longer than a few milliseconds to complete. These are usually CPU-intensive tasks that cause a frame or animation on the webpage to lag. It’s always best to minimize and reduce main thread work because it can affect the user-experience of your website and app by decreasing the responsiveness with which they loaded, decreased scrolling speed, delayed UI updates (such as form input fields), and even making animations stutter or become choppy.
Measuring the ROI of SEO
Over half of a business’s traffic is typically generated through organic search, making it crucial to optimize websites to capture this audience.
Is CTR a ranking factor?
CTR (click-through-rate) has received a lot of attention in recent months as more studies have shown both to support and disprove the hypothesis. On the public record, Google has stated they don’t use pogo-sticking as a ranking factor, which makes sense given how the modern user behaves on desktop and mobile.
A Beginner’s Guide to SEO Redirects
Redirects are a huge part of SEO, but when implemented incorrectly, they negatively impact user and crawler experiences across a website.