Blog
SEO Insights
Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
Time decay (content freshness) as a Google quality signal
It has been known for some time (since at least 2007) that “freshness” is an element Google uses in determining content quality, and is more important to some queries and SERPs than others.
SAO: Search Asset Optimization
SAO, or Search Asset Optimization, is the new frontier of digital marketing. Optimizing just your website won’t cut it anymore.
Is Indexing The Next Big Challenge In SEO?
Over the past year, more and more webmasters have been posting on Twitter and on Reddit that they’ve been having issues in having large portions of the websites they work on getting indexed. Anecdotally, since November 2021, I’ve also seen more and more indexing fluctuations across websites of all sizes – with the greater impacts being witnessed on websites 100k, and 100-million URL plus.
An introduction to client-side (re)hydration
In web development, hydration and rehydration are two terms that often get used interchangeably. Although there is a distinction between the two, it’s not always clear to beginners what the difference is.
How cutting 80% of its content affected Pornhub's organic performance
In December 2020, Pornhub (a MindGeek company) removed millions of videos from their website - slashing the amount of available content by 80%. How did this affect their organic visibility?