
Understanding salience for better keyword classification
Semantic search and entity optimisation are not new notions in SEO, however recent Google updates, patents and studies have brought them to the forefront of popular conversation.

Schema for hotels & travel accommodations
If you’re running a hotel, motel, campsite or vacation rental property, you know that SEO is essential for driving bookings. Fortunately, there are specific Schema.org implementations for these properties that you can use to get the most out of search engine rankings. In this article, we’ll explain how valid implementations of Schema.org can help your hotel or rental property stand out in search results and attract more guests.

What is Edge SEO?
Edge SEO is a field of technical SEO, that utilizes serverless (edge) technologies to execute changes to code through using the CDN as a form of middle-ground in which SEO hotfixes and recommendations can be implemented.

Attracting millennial and Gen Z travelers
Millennials and Generation Z are changing the way people travel, focusing on sustainability and authentic experiences. These two generations make up over half of the world’s population and have a significant impact on the global travel industry. Millennials average 35 vacation days a year, while Gen Z averages 29 trips annually. However, their focus isn’t just on the number of trips—they care deeply about the environmental impact of their travel decisions. In fact, 77% of 18 to 29-year-olds say sustainability influences their travel choices. Here are six ways destination marketing organizations (DMOs) can attract eco-conscious Millennial and Gen Z travelers.

Google’s SRSLTID parameter bug affecting eCommerce websites
A bug in Google’s Search affects eCommerce sites by appending “?srsltid” parameters to URLs, creating reporting issues for site owners. Originally intended as a tool for merchants to track traffic from Google Shopping, this parameter is now being widely applied to organic search results, causing headaches for online stores. Since late July 2024, reports indicate the ?srsltid parameter is being added to a growing number of URLs in Google’s organic search results.