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SEO Insights
Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
Attracting millennial and Gen Z travelers
Millennials and Generation Z are changing the way people travel, focusing on sustainability and authentic experiences. These two generations make up over half of the world’s population and have a significant impact on the global travel industry. Millennials average 35 vacation days a year, while Gen Z averages 29 trips annually. However, their focus isn’t just on the number of trips—they care deeply about the environmental impact of their travel decisions. In fact, 77% of 18 to 29-year-olds say sustainability influences their travel choices. Here are six ways destination marketing organizations (DMOs) can attract eco-conscious Millennial and Gen Z travelers.
Google’s SRSLTID parameter bug affecting eCommerce websites
A bug in Google’s Search affects eCommerce sites by appending “?srsltid” parameters to URLs, creating reporting issues for site owners. Originally intended as a tool for merchants to track traffic from Google Shopping, this parameter is now being widely applied to organic search results, causing headaches for online stores. Since late July 2024, reports indicate the ?srsltid parameter is being added to a growing number of URLs in Google’s organic search results.
How to maintain your SEO during a website rebrand or redesign
Rebranding or redesigning your website is an exciting process, however, it is a complex and delicate operation that requires much planning. In this article, we will focus on why SEO should be a focal point throughout the rebrand or redesign journey, and how to avoid common mistakes that could impact your site’s performance.
How do I minimize main thread work?
Main thread work is any work that takes longer than a few milliseconds to complete. These are usually CPU-intensive tasks that cause a frame or animation on the webpage to lag. It’s always best to minimize and reduce main thread work because it can affect the user-experience of your website and app by decreasing the responsiveness with which they loaded, decreased scrolling speed, delayed UI updates (such as form input fields), and even making animations stutter or become choppy.
Measuring the ROI of SEO
Over half of a business’s traffic is typically generated through organic search, making it crucial to optimize websites to capture this audience.