Bing’s Experiments with Generative Search Experience
In July 2024, Microsoft released a new AI-powered SERP feature on Bing, named the Generative Search Experience (GSE)… Not to confused with Google’s previous beta feature, the Search Generative Experience (SGE). Bing has been leveraging co-pilot within the core Search product for some time, but this represents a big shift in how Bing delivers search …