I’ve worked with a number of the world’s leading SaaS companies, ranging from brand-new start-ups, more established companies with seed funding, and multi-billion dollar San Francisco giants.
During my time working with SaaS companies, I’ve seen a lot of changes in various SaaS verticals, as well as changes in user behavior, black swan events, and competing with market disruptors.
As well as helping these companies develop strong technical SEO presences, I’ve worked with key stakeholders from marketing managers to C-level to develop pioneering and innovative strategies to increase their market penetration in their SOM, SAM, and wider TAM.
Having worked with mid-market companies for years, building and evolving their organic search campaigns as their product portfolios evolved and expanded also. Some of these mid-market companies I’ve helped all the way through to multi-billion dollar IPOs.
These learnings and experiences of years in building organic pipelines for SaaS companies in global markets, I then use to form modern strategies and apply those learning curves to lead to more effective results.
SEO for SaaS Start-ups
When you’re pitching your startup to a venture capital firm, it’s important to remember that they’re not just interested in the product or service you’re offering—they also want to know how you’re going to make money from it. And one of the most effective ways to demonstrate this is by showing how SEO can help increase traffic and revenue.
I’ve worked with companies as they’re gearing up to pitch for VC funding at Seed and Series A, helping them build and then execute on organic strategies to build a long-term, high-performing pipeline.