Take your SEO to the next level through serverless & cloud.

Why talk to me about Edge SEO?

At TechSEO Boost 2018, I was one of the first SEOs to talk about using edge technologies for SEO purposes in the public realm, and my team’s research into using Cloudflare Workers for performing SEO on the edge won the inaugural 2018 TechSEO Boost Call for Research competition, with Eric Enge and OVH also being named as research and innovation finalists.

I’ve also been credited for coining the term Edge SEO following my talks at TechSEO Boost, articles, and building the Sloth edge SEO tool. I’ve also been described as being a pioneer in the approach of Edge SEO, by software provider DeepCrawl and ContentKing.

You can also read my post talking about using Cloudflare Workers for SEO, on Cloudflare’s blog.

Sloth: Cloudflare Worker generator & manager

I also helped develop the Sloth Cloudflare Worker Generator tool, an open-source piece of software that enables SEOs of all Dev ability to produce Cloudflare Worker code bundles (and one click deploy), making the technology open and accessible to all.

I’ve also been running Cloudflare Workers on my personal site for months now, running my Hreflang setup.

You can also read my Search Engine Journal article on Edge SEO, which has been read more than 9,500 times here.


What is Edge SEO?

Edge SEO, or performing SEO on the edge, is a method of implementing SEO best practice recommendations where other technical barriers may exist.

Some of these barriers (both technical and non-technical) include:

  • Congested development queues/long lead times
  • Gatekeeper devs who are, unhelpful
  • Old platforms/servers not scalable
  • Builds not originally scoped properly
  • Code freezes
  • Duct tape fixes preventing changes
  • Platforms lacking functionality (i.e. Demandware not allowing access to server logs)

There’s nothing new about Edge SEO that we’re not already doing, instead we’ve changed how we do it. By performing SEO implementations on the edge, we are not modifying the underlying code base or current technology stack (servers, CMS, ZXTMs, etc), but instead on a cloud infrastructure.

Edge SEO is the practice of using edge technologies, such as computing, networking, and caching. I first used the term during my talk at TechSEO Boost 2018.