Edge SEO is the practice of using edge technologies, such as computing, networking, and caching. I first used the term during my talk at TechSEO Boost 2018:
What is Edge SEO?
Edge SEO, or performing SEO on the edge, is a method of implementing SEO best practice recommendations were other technical barriers may exist. Some of these barriers (both technical and non-technical) include:
- Congested development queues/long lead times
- Gatekeeper devs who are, unhelpful
- Old platforms/servers not scalable
- Builds not originally scoped properly
- Code freezes
- Duct tape fixes preventing changes
- Platforms lacking functionality (i.e. Demandware not allowing access to server logs)
There’s nothing new about Edge SEO that we’re not already doing, instead we’ve changed how we do it. By performing SEO implementations on the edge, we are not modifying the underlying code base or current technology stack (servers, CMS, ZXTMs, etc), but instead on a cloud infrastructure.
Why talk to me about Edge SEO?
At TechSEO Boost 2018, I was one of the first SEOs to talk about using edge technologies for SEO purposes in the public realm, and my team’s research into using Cloudflare Workers for performing SEO on the edge won the inaugural 2018 TechSEO Boost Call for Research competition, with Eric Enge and OVH also being named as research and innovation finalists.
I also helped develop the Sloth Cloudflare Worker Generator tool, an open-source piece of software that enables SEOs of all Dev ability to produce Cloudflare Worker code bundles (and one click deploy), making the technology open and accessible to all. I’ve also been running Cloudflare Workers on my personal site for months now, running my Hreflang setup.
You can also read my Search Engine Journal article on Edge SEO, which has almost 8,000 reads, here.