I’ve been named as one of the Top 140 Technical SEOs to follow in 2018, by industry leading blog Search Engine Journal, and in 2017 as one of the Top 20 Technical SEOs by the SaaS company OnCrawl.
First and foremost; Google, Bing, Yandex and Baidu are technical products and information retrieval systems.
Search engines have come a long way since the early days of Archie, and have diversified their product offerings, but the need and emphasis for technical excellence. This means that you’re web application needs to be accessible, indexable, and possess a strong information architecture.
In order to perform well within a modern organic search results page, your website needs to be barrier-free for both search engines and users.
What is SEO?
SEO, or Search Engine Optimisation, is the process of optimising a web application (website) for search engines as a service.
Typically SEO is shown as three pillars; Technical, Off-site and On-page. However, in 2018 SEO is a lot more advanced and three circles overlapping no longer seemed fit for purpose, so below, please find my SEO Tetrahedron:
SEO is made up of four core elements, as shown by the SEO tetrahedron:
- Ensuring that search engines can effectively crawl, process, and index web-pages across a website
- Making sure that the website responds and forms correctly across all devices and browsers
- Ensuring that the website provides a strong, technically excellent foundation for on-page, off-site, and user experience efforts
- Real businesses do marketing, not just for PR and backlinks, but real businesses are active
- Having a business presence (as well as backlinks and citations) on industry relevant websites
- Having members of the business and associated with the business active within the industry and business community, establishing themselves as industry leaders
- Content, how well it satisfies a user query (main content) and then goes on to either link to, or provide additional value around the topic (supporting content)
- The structure of content ontologies, nesting of appropriate subfolders and categories to create content ontologies
- Not spreading content thin and producing multiple URLs with minor content differences
- Site speed, and how quickly content loads for users on desktop, mobile and tablet
- The mobile usability of website, such as it’s responsiveness
- How content is presented (above the fold, clearly visible on load)